Aug 07, 2020 (The Expresswire) -- Global Water Enhancer Market research report is a meticulous investigation of current scenario of the market, which covers several market dynamics. The Water Enhancer Market Report also provides an analytical assessment of the prime challenges faced by Water Enhancer Market currently and in the coming years, which helps Market participants in understanding the problems they may face while operating in this Water Enhancer Market over a longer period of time.The leading industry players across the globe are explored in detail in this report. It demonstrates product overview, company summary, and manufacturing cost, capacity, and market shares for most of the participants.
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The Water Enhancer Market business development trends and selling channels square measure analyzed. From a global perspective, it also represents overall industry size by analyzing qualitative insights and historical data.
The objective of the study is to define market sizes of different segments and countries in previous years and to forecast the values to the next Five years. The report is designed to incorporate both qualify qualitative and quantitative aspects of the industry with respect to each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as drivers and restraining factors which will define the future growth of the Water Enhancer market.
Recent Industry Insights
â€œCoca-Cola enters the water enhancer market with Powerade Sports Drops and Pump Drops.â€
â€œKraft enters sports nutrition market with new MiO fit water enhancer variant.â€
â€œCoke enters the UK water enhancer market with Oasis Mighty Drops.â€
â€œVitalZing adds MilkDrops and Coconut WaterDrops to the Enhancer Rangeâ€
â€œNestle launches Nestea water enhancer alongside bottled water brands Pure Life and Arrowhead.â€
Water enhancers are consumable formulations that add flavor, such as functional water, that add, supplementary dietary benefits to water. The efforts to enhance water with flavor and nutritious without carbonation, like soft drinks, started post-2010, with major companies trying to market such products to the increasingly health-conscious population. The global water enhancer market is expected to register a CAGR of 13.3%.
A considerable spike in obese population was witnessed in the Western countries, resulting in the subsequent rejection of fizzy drinks due to health awareness. Rapid industrialization resulted in mass production of beverages. Upon further backing up by alluring marketing, this has stemmed into a significant expansion of consumer base for health improving foods and beverages, globally. Even the changing consumer preference towards flavored drinks has driven the water enhancer market. Lack of stringent regulations from regulatory bodies such as the FDA and ESFA, compliance of producers with manufacturing practices and safety concerns among the consumers are the major constraints for the water enhancer industry.
Water enhancers are available in the form of flavored, energy, and fitness drops, with each claiming unique benefits. The energy drops constitute over 60% of the entire product range, due to their demand among the athletic and fitness-oriented consumers. Recently, new products, such as weight management and skin rejuvenating formulae, have also been introduced into the market.
Vitamins, electrolytes, anti-oxidants, and sweeteners are the major active-ingredients employed in the water enhancers industry, with vitamins and electrolytes alone comprising over 64% of the entire product range. The majority of these ingredients are extracted from fruits, vegetables, which hold over 63% of market share. Other sources of raw materials include tealeaves, coffee beans, and recently even coconut water.
In 2016, North America and Europe dominated the global water enhancer sector with 38% and 32% of market share, respectively, due to an increased awareness of the product in these regions. Major companies, such as Pepsi and Coca-Cola, are marketing water enhancers to consumers in the Western world, by promoting the health benefits of enhanced water over that of carbonated and other sugary drinks. Asia-Pacific is an emerging market for water enhancers, due to rapid globalization and adaptation of Western trends. Moreover, there is a growing health and fitness-conscious population in this region, which is expected to contribute to the highest estimated CAGR of 15.2%, during the next five years.
MAJOR PLAYERS: ARIZONA BEVERAGES USA, COTT BEVERAGES, DYLA LLC, GNC, GVC GREAT VALUE COMPANY, H.J.HEINZ COMPANY, HEARTLAND LLC, ICEE CO., KRAFT FOODS INC., NESTLE, ORANGE CRUSH COMPANY, PEPSICO, PIOMA INDUSTRIES, SPLASH CORPORATION and SUNKIST GROWERS INC, amongst others.
Reasons to Purchase this Report
Analyzing outlook of the market with the recent trends and Porterâ€™s five forces analysis.
Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.
Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.
Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
3 months analyst support along with the Market Estimate sheet (in excel).
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Covered in this report
The Report Covers the Present Scenario and the Growth Prospects of the Global Water Enhancer Market for 2020-2024. To calculate the market size, the report considers new installations or sales and subscription payments of Water Enhancer.
The market is divided into the following segments based on geography:
Global Water Enhancer Market 2020-2024, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Growing research activities coupled with new product launches.
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High Opportunity in the Industry
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Complications associated with Water Enhancer procedures.