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Why the Epic Rise of Influencers is Leading to Big Business

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Dec 17, 2020 (Financial News Media via COMTEX) -- FN Media Group Presents Microsmallcap.com Market Commentary

New York, NY - December 17, 2020 – It's no secret that video consumption has taken off in 2020. Daily online content consumption has skyrocketed since the start of the pandemic, doubling on average from 3 hours 17 minutes to 6 hours 59 minutes. The growth of short-form video production and consumption has also caused a shift in the way advertisers do business, offering a lucrative opportunity for influencers of all sizes, the platforms they use and the companies that represent them. Alphabet's /zigman2/quotes/205453964/composite GOOG -2.37% YouTube has seen exponential audience interest growth, leading to a 32% increase in ad revenue. Microblogging network Twitter /zigman2/quotes/203180645/composite TWTR -3.81% has been building out its Twitter Live feature and recently launched Fleets, while Snap Inc. /zigman2/quotes/205087158/composite SNAP -6.96% introduced its new Spotlight feature to compete with TikTok. Even Microsoft Corp.'s /zigman2/quotes/207732364/composite MSFT -2.70% LinkedIn is getting in on the video marketing action. Then, there are media tech companies like BBTV Corp. /zigman2/quotes/222213019/delayed CA:BBTV -3.07% , that are focused on helping content creators of all sizes, as well as brands and marketers, grow their audiences and generate income.

Global media tech company BBTV has hit several milestones in 2020 and is showing no signs of slowing in 2021. Since the beginning of the year, BBTV has also completed the largest TSX IPOwith a sole female founder and CEO, achieved record revenue, launched an app that became that #1 Family Game on the US Apple iOS App Store, and increased its global footprint with 121 billion views in Q3 of this year. Perhaps most impressively of all, in Q3 2020, BBTV reported a record CA$120.7 million in revenue, which was an increase of 31% year-over-year, or CA$28.3 million.

Brands turning to influencers to sell their products isn't anything new, but they've had to change their approach in recent years. Along with using high-profile celebrities like Kim Kardashian and Jennifer Aniston, brands are also signing on digital influencers in an effort to capture the highly sought-after Millennial and Gen Z audiences. It's not surprising these brands are after these generations, with their combined spending power in the USalone nearing $3 trillion in 2020 and expected to continue growing.

BBTV is using technology-enabled solutions to help content creators targeting these younger generations become more successful online. The company has secured several paid direct advertising branded entertainment campaignsacross consumer verticals like gaming, entertainment, lifestyle, and sports, and has generated 464 billion advertising views across all genres in the 12 months ended October 2020. BBTV's overall revenues for the 12-month period ended October 31, 2020, were $431 million. November 2020 was BBTV's record month for direct advertising, with 50%+ revenue growth in comparison to November 2019.

The company has also been increasing its roster of content partners. On November 30, BBTV signed new international gaming partners Acenix, Games EduUu, L'etoile Noire, Mustafa GAME OVER, and VinhMC, who collectively achieve 217 million monthly YouTube views and boast over 23 million YouTube subscribers. Three weeks prior, the company signed contracts with major content partnersNick Pro, penguinz0, Jack Denmo, and Francesca Farago, adding 267.8 million monthly views and 12.5 million subscribers.

BBTV has also signed on a number of widely popular gamers including Fresh, who has 6.9 million YouTube subscribers, and Typical Gamer, who boasts 10.8 million YouTube subscribers, and esports player Pamaj from FaZe Clan, who has 3.2 million subscribers. BBTV has partnerships in place with three of the top 10 Gaming channels on YouTube, and five of the top 20 Gaming channels on YouTube, based on total subscribers. BBTV's gaming content has achieved 78 billion views LTM September 2020, with the most consumable formats like eSports (such as Fortnite and League of Legends), Casual Games (such as Minecraft and Roblox), GTA, and PUBG generating significant viewership and engagement from audiences.

The company works with all verticals, as well as with large media companies. On December 14, 2020, BBTV announced the signing of a new SaaS Content Management agreement with the NBA (National Basketball Association) for which BBTV manages all fan uploaded NBA content on YouTube across the globe excluding China. Also in December, BBTV announced that it is providing its content management solutions to the Encore+ YouTube channel, which has over 120,000 subscribers and is one of Canada's largest content libraries.

Audience attention has consistently changed over the years as new technologies develop, meaning brands and marketers must evolve along with them to remain competitive. From the humble beginnings of radio and newspaper advertising to TV commercials to 30-second YouTube ads, the way companies get in front of their target audiences transitions every decade.

Naturally, search engine giant Alphabet /zigman2/quotes/205453964/composite GOOG -2.37% jumped on the movement early by acquiring video-sharing mogul YouTubein 2006 for a cool $1.65 billion. YouTube now has 2 billion monthly active users who are watching over 1 billion videos per day, 1 million YouTube TV paid subscribers, and over 500 hours of video uploaded per minute.

Multimedia messaging app Snap Inc. /zigman2/quotes/205087158/composite SNAP -6.96% has always been video-focused and generates 98% of its revenue from advertising. However, the growing popularity of TikTok has led the company to take new initiatives to compete. In November, the company introduced its Spotlight feature to promote and pay content creators to post on the platform. The company plans to distribute over $1 million every day to top content creators through the end of the year via its new Spotlight feature to compete with TikTok.

Twitter /zigman2/quotes/203180645/composite TWTR -3.81% has also shifted its focus toward video to keep up with the times. Although the company acquired livestreaming appPeriscope five years ago, it has recently begun focusing on its own in-app video abilities. In recent months, Twitter has been building out Twitter Live and launching Fleets, which is very similar to the Instagram Stories feature.

Even business and employment-focused social platform LinkedIn, which was acquired by Microsoft /zigman2/quotes/207732364/composite MSFT -2.70% in 2016, has launched LinkedIn Stories to keep up with the rapid shift towards short-form video content. LinkedIn began testing the feature internally in February and officially rolled out the full-screen feature in September.

BBTV Corp. /zigman2/quotes/222213019/delayed CA:BBTV -3.07% , which was founded in 2005 at the onset of the digital video revolution, has always focused on helping content creators grow and monetize their audiences and is now the second largest video property in the world.

For more information on BBTV, please visit this link.

Disclaimer: Microsmallcap.com (MSC) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. FN Media Group (FNM) is a third-party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated with MSC or any company mentioned herein. The commentary, views and opinions expressed in this release by MSC are solely those of MSC and are not shared by and do not reflect in any manner the views or opinions of FNM. Readers of this Article and content agree that they cannot and will not seek to hold liable MSC and FNM for any investment decisions by their readers or subscribers. MSC and FNM and their respective affiliated companies are a news dissemination and financial marketing solutions provider and are NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

/zigman2/quotes/205453964/composite
US : U.S.: Nasdaq
$ 2,026.71
-49.13 -2.37%
Volume: 1.48M
March 3, 2021 4:00p
P/E Ratio
35.54
Dividend Yield
N/A
Market Cap
$1395.46 billion
Rev. per Employee
$1.35M
loading...
/zigman2/quotes/203180645/composite
US : U.S.: NYSE
$ 70.86
-2.81 -3.81%
Volume: 19.38M
March 3, 2021 4:02p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$58.80 billion
Rev. per Employee
$675,700
loading...
/zigman2/quotes/205087158/composite
US : U.S.: NYSE
$ 60.02
-4.49 -6.96%
Volume: 22.91M
March 3, 2021 4:00p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$97.30 billion
Rev. per Employee
$648,881
loading...
/zigman2/quotes/207732364/composite
US : U.S.: Nasdaq
$ 227.56
-6.31 -2.70%
Volume: 34.03M
March 3, 2021 4:00p
P/E Ratio
33.89
Dividend Yield
0.98%
Market Cap
$1763.90 billion
Rev. per Employee
$877,393
loading...
/zigman2/quotes/222213019/delayed
CA : Canada: Toronto
$ 10.74
-0.34 -3.07%
Volume: 180,235
March 3, 2021 5:40p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$227.24 million
Rev. per Employee
N/A
loading...
/zigman2/quotes/205453964/composite
US : U.S.: Nasdaq
$ 2,026.71
-49.13 -2.37%
Volume: 1.48M
March 3, 2021 4:00p
P/E Ratio
35.54
Dividend Yield
N/A
Market Cap
$1395.46 billion
Rev. per Employee
$1.35M
loading...
/zigman2/quotes/205087158/composite
US : U.S.: NYSE
$ 60.02
-4.49 -6.96%
Volume: 22.91M
March 3, 2021 4:00p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$97.30 billion
Rev. per Employee
$648,881
loading...
/zigman2/quotes/203180645/composite
US : U.S.: NYSE
$ 70.86
-2.81 -3.81%
Volume: 19.38M
March 3, 2021 4:02p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$58.80 billion
Rev. per Employee
$675,700
loading...
/zigman2/quotes/207732364/composite
US : U.S.: Nasdaq
$ 227.56
-6.31 -2.70%
Volume: 34.03M
March 3, 2021 4:00p
P/E Ratio
33.89
Dividend Yield
0.98%
Market Cap
$1763.90 billion
Rev. per Employee
$877,393
loading...
/zigman2/quotes/222213019/delayed
CA : Canada: Toronto
$ 10.74
-0.34 -3.07%
Volume: 180,235
March 3, 2021 5:40p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$227.24 million
Rev. per Employee
N/A
loading...
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