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World High Life Plc Announces Brand Ambassador Agreement with Georges St-Pierre (GSP) for the Company and its Love Hemp Brand

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February 04, 2020 (ACCESSWIRE via COMTEX) -- LONDON, UK / ACCESSWIRE / February 4, 2020 / World High Life Plc (nex:LIFE) is pleased to announce that it has finalised an agreement with 3-time UFC Champion of the World, Georges St-Pierre, as brand ambassador for World High Life and the Company's Love Hemp brand.

"World High Life and Love Hemp aspire to be world leading pioneers for CBD health and wellness and we are therefore thrilled to have Georges St-Pierre join our team and provide his legendary leadership and vision toward the expansion of Love Hemp's already significant business throughout the UK and more extensively into Europe and beyond," said Mr. David Stadnyk, Chairman and President of World High Life.

As Brand Ambassador, Mr. St-Pierre will facilitate and provide promotional services, including branding, social media, product placement, endorsement and overall support of the Company and the "Love Hemp" brand.

Georges St-Pierre Highlights

  • Born in St-Isidore, Québec, on 19 May 1981

  • 26 wins (8 by knockout, 6 by submission, 12 by decision) 2 defeats

  • Two-time Welterweight Champion of the World, including nine consecutive successful title defenses from 2008 to 2013 - Ultimate Fighting Championship (UFC)

  • Middleweight Champion of the World, 2017 - Ultimate Fighting Championship (UFC)

  • Fighter of the Year 2009 - Sports Illustrated, World MMA Awards, MMAPayout, Inside MMA, MMAJunkie

  • Canadian Athlete of the Year 2008, 2009, 2010 - Rogers Sportsnet

  • Finalist - Best Fighter 2008, 2010, 2011, 2018 - ESPY Awards

  • Most Dangerous Man of the Year 2010 - Spike Guys Choice Awards

  • 2008 MMA Fighter of the Year - Black Belt Magazine

Georges "Rush" St-Pierre, also known as "GSP," is a Canadian professional mixed martial artist and UFC world champion who holds black belts in both Kyokushin karate and Brazilian Jiu Jitsu.

In 2006 he became the UFC Welterweight Champion. He lost the title in 2007 but subsequently regained it in front of his hometown fans of Montreal in 2008 and hasn't lost a single title defense since then.

Georges retired from the sport on 13 December 2013, holding the UFC record for most wins in title bouts and then returned to the octagon after a four-year layoff, on 4 November 2017 at UFC 217 in New York City (Madison Square Garden), where he defeated Michael Bisping by submission in the third round to win the UFC Middleweight Championship title, becoming the fourth fighter in the history of the organization to be a multi-division champion. On 7 December 2017, after being diagnosed with ulcerative colitis, Georges vacated his UFC middleweight title and officially announced his retirement from professional MMA competition on 21 February 2019.

Recognized as one of the planet's best pound-for-pound MMA fighters and all-around athlete, GSP lives in Montreal and still travels around the world to train with the best coaches and training partners in all disciplines.

"Using Love Hemp's CBD products in my training helped my recovery and overall well being greatly, I embrace this opportunity to help create innovative products and grow the Love Hemp brand so that others can benefit as well," said Mr. Georges St-Pierre. "I am committed to building great teams and getting world class results in everything I do, and the World High Life and Love Hemp team have shown me they have everything it takes to achieve that world class standard."

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