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Harley-Davidson

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04/14/21

HOG
Harley-Davidson Inc.
/zigman2/quotes/207565294/composite

$

40.99

Change

+0.27 +0.66%

Volume

Volume 49,793

Quotes are delayed by 20 min

/zigman2/quotes/207565294/composite

Previous close

$ 41.00

$ 40.72

Change

-0.28 -0.68%

Day low

Day high

$40.50

$43.19

Open

52 week low

52 week high

$17.34

$43.47

Open
8:51 a.m. April 14, 2021 - By Tomi Kilgore
Harley-Davidson stock climbs after BofA kicks off coverage with a buy ratingShares of Harley-Davidson Inc. rallied 1.0% in midday trading Wednesday, but pared earlier gains of as much as 5.3%, after BofA Securities analyst Robert Ohmes took a bullish stance on the motorcycle maker, citing signs of accelerating brand momentum after a year of aggressively managing supply. Ohmes initiated coverage of HOG with a buy rating and stock price target of $55, which implies a 33% gain from current levels. He sees a "significant market share opportunity in Europe" following the company's launch of its , and believes the launch of electric motorcycles will help HOG target younger customers in the U.S. and drive growth in China and Europe. Ohmes also noted that pricing for used motorcycles has improved as supply was worked down, and with the implementation of a that brought customers into "a cleaner new and used market that should support pricing," sales of motorcycle parts and better margins for dealers. The stock has rallied 12.8% year to date and more than doubled (up 114%) over the past 12 months, while the S&P 500 has advanced 10.4% this year and 45.7% the past year.
8:06 a.m. Feb. 3, 2021 - By Michael Ashbaugh
Charting a bullish reversal, S&P 500 nails the breakdown point Focus: Retail sector asserts cooling-off phase, Homebuilders hold the breakout point, XRT, XHB, CYBR, KMX, SWIR, WIXU.S. stocks are mixed early Wednesday, treading water after a solid batch of quarterly earnings reports and economic data. Against this backdrop, the S&P 500 has extended its rally from major support, rising to challenge its breakdown point (3,830).
8:36 a.m. Feb. 2, 2021 - By Michael Ashbaugh
Charting a bullish February start: S&P 500 spikes from major support Focus: Biotechs challenge all-time highs, Regional banks sustain decisive breakout, XBI, KRE, TDOC, EXP, TOLTechnically speaking, the U.S. benchmarks are off to a strong February start, rising in the wake of the most aggressive market downturn in about three months, writes Michael Ashbaugh.
8:07 a.m. Feb. 2, 2021 - By Michael Ashbaugh
Charting a bullish February start: S&P 500 spikes from major support Focus: Biotechs challenge all-time highs, Regional banks sustain decisive breakout, XBI, KRE, TDOC, EXP, TOLTechnically speaking, the U.S. benchmarks are off to a strong February start, rising in the wake of the most aggressive market downturn in about three months. Against this backdrop, each big three benchmark has extended a reversal from major support, rallies preserving a bullish intermediate-term bias.
3:23 a.m. Feb. 2, 2021 - By Tonya Garcia
Harley-Davidson five-year business strategy includes electric motorcycles and a pre-owned programIn addition to its , Harley-Davidson Inc. announced a five-year business strategy early Tuesday that aims for mid-single digit revenue growth in the motorcycle segment and low double-digit earnings per share growth by 2025. The strategy, called The Hardwire, includes a new pre-owned motorcycle program; investment in the parts, accessories, riding gear and financial services segments of the business; and a new division focused exclusively on electric motorcycles. Harley-Davidson is also developing an environmental plan that will put them on the path towards a net zero impact. And an equity grant will be offered to 4,500 employees, including factory workers. Harley-Davidson has approved a dividend of 15 cents per share for the first quarter of 2021, payable on March 19, 2021 to shareholders of record as of March 2, 2021. Harley-Davidson shares fell 2.9% in Tuesday premarket trading, but has gained 20.2% over the past year. The S&P 500 index is up 17% for the last 12 months.
2:27 a.m. Feb. 2, 2021 - By Tomi Kilgore
Harley-Davidson stock sinks after swinging to surprise loss, while revenue tops estimatesShares of Harley-Davidson Inc. tumbled 6.6% in premarket trading Tuesday, after the motorcycle maker reported a surprise fourth-quarter loss, as motorcycle revenue fell more than forecast. The company swung to a net loss of $96 million, or 63 cents a share, from net income of $13 million, or 9 cents a share, in the year-ago period. Excluding nonrecurring items, the company swung to an adjusted per-share loss of 44 cents from a profit of 20 cents, compared with the FactSet consensus for earnings per share of 21 cents. The company attributes the loss to weakness in the motorcycle and related products segment, which offset earnings from financial services. Revenue dropped 32% to $725 million, topping the FactSet consensus of $723 million, as motorcycle revenue fell 39% to $531 million to miss expectations of $590 million. Motorcycle gross margin fell to 21.6% from 25.2%. The stock has rallied 21.5% over the past three months through Monday, while the S&P 500 has gained 14.0%.
8:04 a.m. Feb. 1, 2021 - By Michael Ashbaugh
Charting shaky technical tests, U.S. benchmarks maintain key support Focus: Traditional sector leaders (barely) maintain key support, QQQ, XLF, IYT, CAR, F, NTGRU.S. stocks are higher early Monday, rising to start February in the wake of a respectable market downdraft. Against this backdrop, each big three U.S. benchmark has registered a shaky — but apparently successful — retest of its next notable support.
8:11 a.m. Jan. 29, 2021 - By Michael Ashbaugh
Charting a corrective bounce: S&P 500 stalls at the breakdown point Focus: Semiconductor sector tests key trendline, Microsoft sustains earnings-fueled breakout, SMH, MSFT, COF, APTV, NTAPU.S. stocks are firmly lower early Friday, pressured to conclude previously constructive January price action. Against this backdrop, each big three benchmark has pulled in to this week’s second test of notable support. The response to each area, and Friday’s monthly close, will likely add color.
8:30 a.m. Jan. 28, 2021 - By Michael Ashbaugh
Charting a market whipsaw: Nasdaq, Dow industrials hold key support Focus: Charting U.S. sector damage (and lack thereof), 10-year yield nails gap support, Gold presses 200-day average, QQQ, XLF, IYT, TNX, GLD, XRTU.S. stocks are firmly higher early Thursday, rising after a solid batch of economic data to punctuate the worst single-day downdraft in about three months. Against this backdrop, the Nasdaq Composite has maintained its breakout point (13,220) while the Dow Jones Industrial Average has rallied from a surprisingly swift test of its 50-day moving average.
8:00 a.m. Jan. 27, 2021 - By Michael Ashbaugh
Charting an intraday downdraft, S&P 500 retests near-term support (3,764) Nasdaq maintains gap support, Small- and mid-cap benchmarks retest near-term floorsU.S. stocks are firmly on the defensive early Wednesday, pressured after a mixed batch of quarterly earnings reports, and ahead of the Federal Reserve’s latest policy directive, due out this afternoon. Against this backdrop, the S&P 500 has ventured under its breakout point (3,826), pulling in to an initially successful retest of familiar near-term support (3,764).
8:40 a.m. Jan. 26, 2021 - By Michael Ashbaugh
Charting market rotation, S&P 500 presses record territory Focus: Financials digest January breakout, Retail sector continues to take flight, XLF, XRT, PRU, FSLR, RIO, SRNETechnically speaking, the major U.S. benchmarks continue to trend higher, rising amid rotational market price action, writes Michael Ashbaugh.
8:16 a.m. Jan. 26, 2021 - By Michael Ashbaugh
Charting market rotation, S&P 500 presses record territory Focus: Financials digest January breakout, Retail sector continues to take flight, XLF, XRT, PRU, FSLR, RIO, SRNETechnically speaking, the major U.S. benchmarks continue to trend higher amid rotational market price action. Against this backdrop, the S&P 500 has challenged its range top early Tuesday, rising to press record territory from a shaky, but successful, test of its breakout point.
8:14 a.m. Jan. 25, 2021 - By Michael Ashbaugh
Charting mixed follow-through: Nasdaq extends to latest record high Focus: Transports hold the breakout point, Netflix digests earnings-fueled spike, IYT, NFLX, IP, AKAM, CMIU.S. stocks are mixed early Monday, vacillating ahead of this week’s full slate of quarterly earnings reports. Against this backdrop, the Nasdaq Composite has extended its prevailing statistically unusual breakout — tagging another record high — while the S&P 500 has pulled in to a shaky intraday retest of its breakout point (3,826).
8:25 a.m. Jan. 22, 2021 - By Michael Ashbaugh
Charting a bull-trend pullback: S&P 500 retests the breakout point Focus: Solar sector sustains 2021 breakout, Apple tags record close amid stealth breakout attempt, TAN, AAPL, MGA, DE, MDCU.S. stocks are lower early Friday — though off the session’s worst levels — pressured amid virus concerns, and a not well-received batch of influential earnings reports. Against this backdrop, the S&P 500 and Nasdaq Composite continue to digest respectable mid-week rallies to record territory, against an otherwise bullish bigger-picture backdrop.
7:59 a.m. Jan. 21, 2021 - By Michael Ashbaugh
Bull trend confirmed, Nasdaq Composite gaps to record highs Focus: Communications services sector takes flight, XLC, EA, BBBY, ANF, PVHU.S. stocks are mixed early Thursday, largely treading water amid otherwise constructive January price action. Against this backdrop, the S&P 500 and Nasdaq Composite are digesting respectable bull-flag breakouts, their latest rallies to all-time highs.
7:56 a.m. Jan. 20, 2021 - By Michael Ashbaugh
Charting bull-flag breakouts: S&P 500, Nasdaq tag record highs Focus: Health care sector vies to extend January breakout, XLV, MCHP, AXP, UBER, SLBU.S. stocks are firmly higher early Wednesday, rising amid Inauguration Day and following a solid batch of quarterly earnings reports. Against this backdrop, the S&P 500 and Nasdaq Composite have staged bull-flag breakouts, rising to tag their latest record highs.
9:22 a.m. Jan. 19, 2021 - By Tomi Kilgore
Harley-Davidson's stock jumps toward 2-year high after unveiling of 2021 bike lineupShares of Harley-Davidson Inc. ran up 2.1% toward a 2-year high in afternoon trading Tuesday, after the motorcycle maker said its have arrived at its dealers. "Harley-Davidson enters 2021 focused on motorcyling as an emotional experience," said Theo Keetal, vice president of marketing. "The timeless pursuit of adventure and freedom on the open road is the foundation of our heritage and the vision of our future. As we enter this new year and a new riding season, fueling that desire is more important than ever." The company's Street model lineup includes the "Iron 883" starting at $9,499 and the "Forty-Eight" starting at $11,299, while the Electric lineup is the "Livewire" starting at $29,799. The Cruiser lineup includes the "Street Bob" starting at $14,599, the "Softail Standard" starting at $13,599, the "Low Rider S" starting at $17,199 and the "Fat Boy 114" starting at $20,599; the Touring lineup has multiple models, starting at $18,999 with the "Electra Glide Standard" and "Heritage Classic," up to the "CVO Limited" starting at $44,039; and the Trike lineup starts at $27,999 with the "Freewheeler" and goes up to $48,999 with the "CVO Tri Glide." The stock, on track for the highest close since December 2018, has run up 47.0% over the past three months while the S&P 500 has gained 10.9%.
8:33 a.m. Jan. 19, 2021 - By Michael Ashbaugh
Charting a bullish holding pattern, S&P 500 maintains 20-day average Focus: Europe asserts bull flag, Metals & Mining ETF digests decisive January breakout, IEV, XME, NOVA, EXAS, RSTechnically speaking, the major U.S. benchmarks have asserted a bullish holding pattern, digesting a sharp early-month rally to record territory, writes Michael Ashbaugh.
8:10 a.m. Jan. 19, 2021 - By Michael Ashbaugh
Charting a bullish holding pattern, S&P 500 maintains 20-day average Focus: Europe asserts bull flag, Metals & Mining ETF digests decisive January breakout, IEV, XME, NOVA, EXAS, RSTechnically speaking, the major U.S. benchmarks have asserted a holding pattern, digesting a sharp early-month rally to record territory. The recent range-bound price action signals still muted selling pressure — in the wake of statistically unusual technical breakouts — preserving a comfortably bullish intermediate-term bias.
7:59 a.m. Jan. 15, 2021 - By Michael Ashbaugh
Charting a (modest) market downturn, S&P 500 retests 20-day average Focus: Materials digest decisive January breakout, XLB, QCOM, ALK, CVX, RUNU.S. stocks are on the defensive early Friday, pressured amid a sell-the-news response to President-elect Joe Biden’s $1.9 trillion stimulus proposal, and after a mixed batch of quarterly earnings reports. The early downturn punctuates largely sideways week-to-date price action, and has thus far inflicted limited damage in the broad sweep.
7:48 a.m. Jan. 14, 2021 - By Michael Ashbaugh
Charting a slow-motion breakout attempt: Nasdaq, Dow industrials press record highs Focus: Homebuilders break out even amid rising interest rates, XHB, ZBRA, KSS, WSM, JNPR, FATEU.S. stocks are higher early Thursday, rising amid renewed optimism over fiscal-stimulus prospects. Against this backdrop, each big three U.S. benchmark has challenged its prevailing range top — levels defining record highs — amid a slow-motion breakout attempt.
7:48 a.m. Jan. 13, 2021 - By Michael Ashbaugh
Charting a bull flag: S&P 500 digests two standard deviation breakout Small- and mid-cap benchmarks extend statistically unusual 2021 breakoutU.S. stocks are mixed early Wednesday, largely treading water in the wake of powerful breakouts, registered last week. Against this backdrop, each big three U.S. benchmark has asserted a bull flag — a relatively tight four-session range — amid a still comfortably bullish bigger-picture backdrop.
8:53 a.m. Jan. 12, 2021 - By Michael Ashbaugh
Charting a decisive 2021 breakout: U.S. benchmarks clear 20-day volatility bands Focus: Rising interest rates and energy prices signal reflation trade, 10-year yield and crude oil take flight, TNX, USO, AMD, SEDG, CSCOTechnically speaking, the major U.S. benchmarks have asserted a near-term holding pattern, pulling in modestly from all-time highs. Still, the slight downturn punctuates previously aggressive January breakouts amid a still comfortably bullish bigger-picture backdrop.
8:29 a.m. Jan. 12, 2021 - By Michael Ashbaugh
Charting a decisive 2021 breakout: U.S. benchmarks clear 20-day volatility bands Focus: Rising interest rates and energy prices signal reflation trade, 10-year yield and crude oil take flight, TNX, USO, AMD, SEDG, CSCOTechnically speaking, the major U.S. benchmarks have asserted a near-term holding pattern, pulling in modestly from all-time highs. Still, the slight downturn punctuates previously aggressive January breakouts amid a still comfortably bullish bigger-picture backdrop.
8:06 a.m. Jan. 11, 2021 - By Michael Ashbaugh
Charting a bull-trend pullback: S&P 500 digests break top 20-day volatility bands Focus: Gold violates key trendline, Transports challenge record highs, GLD, IYT, CHGG, AMBA, NXST, MU.S. stocks are lower early Monday, pressured modestly to punctuate an otherwise strong January start. Against this backdrop, each major U.S. benchmark is digesting last week’s statistically unusual breakout, pulling in from previously uncharted territory.
8:01 a.m. Jan. 8, 2021 - By Michael Ashbaugh
Charting a strong January start, big three U.S. benchmarks tag record highs Focus: Metals & Mining ETF digests decisive breakout, Energy sector presses key resistance, XME, XLE, TDOC, DLTR, PLUGU.S. stocks are mixed early Friday, vacillating after a softer-than-expected monthly jobs report. The sluggish start punctuates otherwise bullish early-January price action, amid a rally placing each big three U.S. benchmark at its latest record high.
7:54 a.m. Jan. 7, 2021 - By Michael Ashbaugh
Charting January breakouts, U.S. benchmarks tag round-number milestones Focus: Financials and regional banks take flight amid surging Treasury yields, Health care sector tags record highs, XLF, KRE, XLV, AMAT, SWKS, DXCMU.S. stocks are firmly higher early Thursday, rising to punctuate an early-week whipsaw. Against this backdrop, each big three U.S. benchmark has tagged its latest record high as well as a round-number milestone — S&P 3,800, Nasdaq 13,000 and Dow 31,000.
8:00 a.m. Jan. 6, 2021 - By Michael Ashbaugh
Charting a bullish reversal, S&P 500 challenges record highs Focus: 10-year yield takes flight, Oil & Gas Exploration ETF extends uptrend, TNX, XOP, DVN, AA, LITEU.S. stocks are higher early Wednesday, rising as Treasury yields take flight amid a receding U.S. election overhang. Against this backdrop, the S&P 500 has tagged a nominal record high early Wednesday, while the Dow industrials have broken more firmly to record territory, rising within view of the 31,000 mark.
8:55 a.m. Jan. 5, 2021 - By Michael Ashbaugh
Charting a bull-trend whipsaw, S&P 500 absorbs pullback from record highs Focus: Gold’s trendline breakout, Semiconductor sector challenges record highs, GLD, SMH, CRUS, FEYE, WPMTechnically speaking, the major U.S. benchmarks have whipsawed to start the new year, though the initial downturn has inflicted limited damage, writes Michael Ashbaugh.
8:21 a.m. Jan. 5, 2021 - By Michael Ashbaugh
Charting a bull-trend whipsaw, S&P 500 absorbs pullback from record highs Focus: Gold’s trendline breakout, Semiconductor sector challenges record highs, GLD, SMH, CRUS, FEYE, WPMTechnically speaking, the major U.S. benchmarks have whipsawed to start the new year, pulling in respectably from recent record highs. Against this backdrop, the S&P 500 has reversed to its former December range, though amid a downturn that has inflicted limited damage in the broad sweep.
8:10 a.m. Jan. 4, 2021 - By Michael Ashbaugh
Charting a shaky 2021 start: S&P 500 sells off from record highs Focus: Emerging markets challenge 12-year highs, Micron tags 20-year peak, EEM, MU, CHKP, SYNA, CDAYU.S. stocks are firmly on the defensive early Monday, pressured amid an inauspicious 2021 start — at least for the very near-term. The early downturn punctuates an otherwise constructive 2020 finish, placing each big three U.S. benchmark at, or near, its latest record high.
7:40 a.m. Dec. 23, 2020 - By Michael Ashbaugh
Charting a bullish 2020 finish, S&P 500 digests break to record territory Focus: Biotech sector extends late-year breakout, Apple approaches record territory, IBB, AAPL, LITE, RUN, SWAVTechnically speaking, the major U.S. benchmarks are closing out 2020 on a largely bullish note. Consider that wide-ranging, and at times, historically volatile early-year price action, has been punctuated by an orderly December range, as each big three U.S. benchmark digests a recent break to all-time highs.
9:04 a.m. Dec. 22, 2020 - By Michael Ashbaugh
Charting a bullish backdrop as the S&P 500’s wild 2020 ride concludes Focus: Silver extends trendline breakout, JPMorgan Chase challenges key resistance, SLV, JPM, COUP, PAGS, CSIQTechnically speaking, the major U.S. benchmarks have pulled in from recent record highs amid still largely bullish year-end price action, writes Michael Ashbaugh.
8:34 a.m. Dec. 22, 2020 - By Michael Ashbaugh
Charting a bullish backdrop as the S&P 500’s wild 2020 ride concludes Focus: Silver extends trendline breakout, JPMorgan Chase challenges key resistance, SLV, JPM, COUP, PAGS, CSIQTechnically speaking, the major U.S. benchmarks have pulled in from recent record highs amid still largely bullish year-end price action. Against this backdrop, the S&P 500 has maintained major support (3,646) rising respectably from its second successful retest in as many weeks.
8:12 a.m. Dec. 21, 2020 - By Michael Ashbaugh
Charting a bull-trend pullback, S&P 500 retests the breakout point Focus: Materials sector sustains late-year breakout, XLB, DE, LPSN, BLDP, UTHRU.S. stocks are lower early Monday, though well off the session’s worst levels, pressured amid renewed virus concerns. Against this backdrop, the S&P 500 has extended a downturn from record highs, pulling in to a second — and thus far successful — test of its breakout point (3,646).
7:54 a.m. Dec. 18, 2020 - By Michael Ashbaugh
Bull trend pauses: U.S. benchmarks digest rally to latest record close Focus: Homebuilders edge to record territory, XHB, SHOP, PLUG, CYBR, FLT, APLSU.S. stocks are lower early Friday, pressured to conclude otherwise constructive week-to-date price action. Against this backdrop, each big three U.S. benchmark has pulled in relatively modestly from its latest record close.
8:04 a.m. Dec. 17, 2020 - By Michael Ashbaugh
Charting bullish follow-through: S&P 500, Nasdaq scratch out record highs Focus: Silver’s trendline breakout, Okta tags uncharted territory, SLV, OKTA, CALX, ESTC, CERNU.S. stocks are higher early Thursday, rising amid continued optimism over fiscal-stimulus prospects. In the process, the S&P 500 and Nasdaq Composite have rallied to tag their latest record peaks, though in characteristically grinding-higher form.
8:05 a.m. Dec. 16, 2020 - By Michael Ashbaugh
Charting a slow-motion breakout attempt, S&P 500 vies for latest record close Focus: Metals & Mining ETF forms bull flag, Apple builds on trendline breakout, XME, AAPL, UHS, THC, NOVAU.S. stocks are mixed early Wednesday, largely treading water after a soft batch of economic data. Against this backdrop, the S&P 500 and Nasdaq Composite are vying to register their latest record closes, rising from successful tests of major support.
8:20 a.m. Dec. 15, 2020 - By Michael Ashbaugh
Charting a (bullish) holding pattern: S&P 500, Nasdaq nail major support Focus: Biotech sector extends to record highs, Netflix’ stealth breakout attempt, IBB, NFLX, XLNX, TM, WSMTechnically speaking, the S&P 500 and Nasdaq Composite have maintained major support against a still comfortably bullish intermediate-term backdrop, writes Michael Ashbaugh.
7:49 a.m. Dec. 15, 2020 - By Michael Ashbaugh
Charting a (bullish) holding pattern: S&P 500, Nasdaq nail major support Focus: Biotech sector extends to record highs, Netflix’ stealth breakout attempt, IBB, NFLX, XLNX, TM, WSMTechnically speaking, the major U.S. benchmarks have asserted a December holding pattern, digesting early-month rallies to record territory. In the process, the S&P 500 and Nasdaq Composite have maintained notable support matching the November peaks — S&P 3,646 and Nasdaq 12,244 — amid a still comfortably bullish intermediate-term backdrop.
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