Hasbro Inc.

Hasbro is dropping the 'Mr.' on its iconic Potato Head toy and opening a Peppa Pig theme park at LegoLandHasbro made a number of announcements across its brands during its Thursday investor event.

A mister no more: Hasbro is giving Mr. Potato Head a new gender-neutral nameHasbro, the company that makes the potato-shaped plastic toy, is giving the spud a gender-neutral name: Potato Head. The change will appear on boxes this year.

Hasbro extends partnership with Fortnite maker for next five yearsHasbro Inc. announced during its investor event on Thursday that its partnership with Epic Games, maker of the blockbuster Fortnite videogame, will continue for five more years. The new deal extends and expands the licensing deal first brokered two years ago, which brought Fortnite to the Nerf and Monopoly brands. Fortnite will now be integrated with other brands, including Fortnite x G.I. Joe Collab Snake Eyes: Zero Point Edition. Additional launches will come in the fall. Hasbro stock is down 2.6% over the last three months, but is up nearly 8% over the last year. The S&P 500 index is up 23.5% for the past 12 months. Also:

Mattel says American Girl sales rise for the first time in four yearsMattel's doll category showed strong results with Barbie once again topping an NPD list