Bulletin
Investor Alert

press release

April 29, 2021, 10:00 a.m. EDT

El Pollo Loco Celebrates Cinco de Mayo with Free Bottles of Tapatio Hot Sauce

On May 5, customers can get five Tacos al Carbon for the price of two, plus, for Loco Rewards(TM) Members who order through the app, a free bottle of Tapatio Hot Sauce

COSTA MESA, Apr 29, 2021 (GLOBE NEWSWIRE via COMTEX) -- COSTA MESA, Calif., April 29, 2021 (GLOBE NEWSWIRE) -- El Pollo Loco, Inc. ("El Pollo Loco" or "Company") /zigman2/quotes/203043086/composite LOCO -7.84% , the nation's leading fire-grilled chicken restaurant chain, is teaming up with beloved hot sauce maker Tapatio on Cinco de Mayo to celebrate their shared Mexican heritage by giving away a free 5-ounce bottle of Tapatio to Loco Rewards members who order through the El Pollo Loco app on May 5. Plus, to put the "cinco" in Cinco de Mayo, El Pollo Loco will also be offering customers five Tacos al Carbon for the price of two.

"A partnership between Tapatio and El Pollo Loco to celebrate Cinco de Mayo is a natural fit for so many reasons," Tapatio Founder and Chief Executive Jose-Luis Saavedra said. "We are both deeply tied to our Mexican American roots and local Los Angeles communities and Tapatio hot sauce is the perfect complement to El Pollo Loco's delicious L.A. Mex food."

Cinco de Mayo commemorates the day in 1862 when the Mexican army beat back French troops marching towards Mexico City, but it has evolved into an annual celebration of Mexican culture in the U.S. -- and it is an especially festive occasion in El Pollo Loco and Tapatio's hometown of Los Angeles County, where nearly 40% of the population is of Mexican ancestry. [1]

"Cinco de Mayo is the perfect time for El Pollo Loco and Tapatio to come together to give customers a small gift in celebration of our shared cultural heritage," El Pollo Loco President and Chief Executive Officer Bernard Acoca said. "This offer is also the latest example of El Pollo Loco's continued commitment to giving our most loyal customers, Loco Rewards members, tangible perks and benefits, plus the convenience of ordering through our app."

Customers who place a pickup, curbside or delivery order via the El Pollo Loco mobile app or online at ElPolloLoco.com on May 5 will automatically receive a free 5-ounce bottle of Tapatio's signature hot sauce while supplies last. To get five Tacos al Carbon for the price of two on May 5, customers should visit ElPolloLoco.com/Cinco to get the coupon.

To continue the festivities, El Pollo Loco will also be offering a special Cinco de Mayo e-gift card promotion. Customers who purchase a $50 e-gift card between April 30 and May 5 will also receive $10 bonus in their Loco Rewards account.

For more information on Loco Rewards, visit ElPolloLoco.com/rewards or download the Loco Rewards app, available on the Apple App Store and Google Play.

About Tapatio:
Tapatio Foods, LLC started in 1971 from humble beginnings. Over 40 years later Tapatio is still a family run business and has grown to become a staple not only in Hispanic households but in most American households today. It's the #1 hot sauce in the West, and the #4 hot sauce in the country. Tapatio is a sauce that can be used with everything!

About El Pollo Loco
El Pollo Loco /zigman2/quotes/203043086/composite LOCO -7.84% is the nation's leading fire-grilled chicken restaurant with a mission to bring people together around food, family, and culture in the communities it serves. El Pollo Loco is renowned for its handcrafted L.A. Mex food, an innovative blend of traditional Mexican cuisine and better-for-you eating, that Los Angeles is known for. Since 1980, El Pollo Loco has successfully opened and maintained more than 480 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah, and Louisiana while remaining true to its Mexican-American heritage. El Pollo Loco continues to grow and evolve, nourishing connections to tradition, culture, and one another through fire-grilled goodness that makes us feel like familia. For more information, visit us at ElPolloLoco.com .

Like: www.facebook.com/ElPolloLoco
Follow on Twitter: @ElPolloLoco
Follow on Instagram: @ElPolloLoco
Follow on TikTok: @ElPolloLoco
Subscribe: www.youtube.com/OfficialElPolloLoco
Join Loco Rewards: www.elpolloloco.com/rewards
Join our Team: www.elpolloloco.com/careers

MEDIA CONTACT:
Rosie Herzog
Edible
213-878-7867
rosie.herzog@edible-inc.com

_____________________

1 https://www.pewresearch.org/fact-tank/2020/07/07/u-s-hispanic-population-surpassed-60-million-in-2019-but-growth-has-slowed/

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5f469344-1057-41fe-a2bc-aeed0afd4d2e

COMTEX_385336856/2471/2021-04-29T10:00:02

Is there a problem with this press release? Contact the source provider Comtex at editorial@comtex.com. You can also contact MarketWatch Customer Service via our Customer Center.

(C) Copyright 2021 GlobeNewswire, Inc. All rights reserved.

/zigman2/quotes/203043086/composite
US : U.S.: Nasdaq
$ 15.39
-1.31 -7.84%
Volume: 514,805
Oct. 15, 2021 4:00p
P/E Ratio
19.82
Dividend Yield
N/A
Market Cap
$563.86 million
Rev. per Employee
$90,445
loading...
/zigman2/quotes/203043086/composite
US : U.S.: Nasdaq
$ 15.39
-1.31 -7.84%
Volume: 514,805
Oct. 15, 2021 4:00p
P/E Ratio
19.82
Dividend Yield
N/A
Market Cap
$563.86 million
Rev. per Employee
$90,445
loading...

Partner Center

Link to MarketWatch's Slice.