CAMPBELL, Calif., Aug 24, 2021 (GLOBE NEWSWIRE via COMTEX) -- Leading-edge AI and shopping technology combine to increase revenue opportunities and conversions of exclusive artist merchandise
CAMPBELL, Calif., Aug. 24, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire -- Friendable Inc. /zigman2/quotes/209880744/composite FDBL -2.97% (the "Company"), a mobile technology and marketing company, is pleased to announce a new shopping experience developed and enhanced to maximize company revenues, artist exposure and merchandise sales on the Fan Pass platform.
The online storefront offers features, design and navigation upgrades that elevate each Fan Pass artist, providing them with greater visibility on the platform and thus additional opportunity for increased sales. At the same time, the store's newly enhanced technology will continue to track, target and re-target fans that have visited an artist store but have yet to make their first merchandise purchase. This ensures that the Fan Pass platform maximizes the opportunity to generate repeat customers and/or future buyers.
"Complementary to the design of version 2.0 of our Fan Pass platform, we have long-desired to update and dial-in the efficiency of our e-commerce storefront," said Friendable CEO Robert A. Rositano Jr. "With this upgrade complete, we can check another box in our previously announced 120-execution plan. Our roadmap to increase monetization and revenue opportunities is flagged with huge milestones."
Friendable's list of completed enhancements include the creation of a new UI and shopping experience, integration with version 2.0, the addition of more exclusive products and recommended product features, and the capability for fans to easily search for and purchase exclusive artist merchandise across all music genres.
"As we continue to advance on our growth strategy, we see all facets of the business taking shape, performing well, and beginning to build. As we have said before, our focus is on the artists using our platform; our team has listened to their feedback and now it's time to scale-up the technology and tools Fan Pass has either added or rebuilt to support this scalable growth. Thank you to our amazing team, partners, shareholders, artists and their fans. We are in this together and we at Friendable appreciate all the support," Rositano concluded.
To Shop Merchandise or Visit the Fan Pass Store:
To Support Fan Pass and our artists:
About Friendable Inc.
Friendable Inc. is a mobile technology and marketing company focused on developing and identifying products, services and brand opportunities with mass market potential and scalability.
Friendable published its first mobile application in the Apple App Store and Google Play Store in 2014 in the social networking and dating category. The Friendable app achieved over 1.5 million downloads, top 10 worldwide rankings, and has led to celebrity-related marketing opportunities and various relationships with well-known music artists, as well as up-and-coming independent artists.
Friendable has since removed the social dating app from the app stores and has pivoted its business focus to Fan Pass, the livestream artist platform. Launched July 24, 2020, the Fan Pass livestream platform has proven to be invaluable for artists and fans alike as performances shifted from the stage to the screen.
Friendable was founded by brothers Robert A. Rositano Jr. and Dean Rositano, who have more than 27 years of experience working together on technology-related ventures.
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project" or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by Friendable, Inc. The company's iTunes rankings should not be construed as an indication in any way whatsoever of the future value of Friendable's common stock or its present or future financial condition. The public filings of Friendable, Inc. made with the Securities and Exchange Commission may be accessed at the SEC's Edgar system at www.sec.gov . Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. Friendable, Inc. cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, Friendable, Inc. does not undertake, and Friendable, Inc. specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.
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