Jul 12, 2019 (Heraldkeepers) --
HTF Market Intelligence released a new research report of 13 pages on title 'Case Study: Hotel Chain Brand Differentiation - How major companies are using an array of brands to appeal to all' with detailed analysis, forecast and strategies. The study covers key regions that includes North America, Europe, Asia-Pacific, South America, Middle East and Africa and important players such as Accor Hotels, Hilton, Marriott, InterContinental Hotel Group, Four Seasons, Airbnb, LVMH.
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GlobalData's Tourism Case Study "Hotel Chain Brand Differentiation - How major companies are using an array of brands to appeal to all", looks at the multi-brand strategy employed by the world's leading hotel chains. It offers an insight into the key reasons behind this strategy, who the hotels are looking to attract and how successful the tactic is proving.
Companies can differentiate their brands by age, budget, and type of traveller. Accor Hotels operates through 32 brands, Marriott owns a total of 30, Hilton has 16 brands, while Best Western and Intercontinental Hotel Group (IHG) have 13 each. Some operate brands ranging from budget to luxury, but some operators, such as Four Seasons, still prefer to focus on a specific section of the market.
Most major hotel companies own and operate a range of brands aimed at an array of different consumer types.
Through offering different brands, these companies can ensure they appeal to everyone, but this multi-brand strategy is not without potential pitfalls. Marketing to millennials and luxury travelers are the main trends but Millennial marketing can be difficult as they are a diverse generation with very different needs. Hotel chains risk losing their main brand identity through this strategy and branding needs to be clear to ensure consumers know what to expect from their stay.
- Accor Hotels operates through 32 brands, Marriott owns a total of 30, Hilton has 16 brands, while Best Western and Intercontinental Hotel Group (IHG) have 13 each.
- Shared accommodation applications (such as Airbnb) have disrupted the sector and hotels have had to fight for customers.
- The hotel chains are protecting themselves against failure in one hotel category by offering diverse brands that cover the price spectrum.
- Hotel chains risk losing their main brand identity through this strategy. Branding needs to be clear to ensure consumers know what to expect from their stay.
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Reasons to buy
- Gain an insight into hotel chains' use of multiple brands as they look to attract custom from all demographics
- Understand the reasons for this strategy, as well as the potential pitfalls
- Assess the success of major hotel chains' multi-brand strategy.
Companies Mentioned in the Report
InterContinental Hotel Group
LVMHTable of ContentsOverviewHow hotel brands differentiate themselvesWhat are majorView Detailed Table of Content @ https://www.htfmarketreport.com/reports/1711455-case-study-hotel-chain-brand-differentiation-how-major-companiesThanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Europe or Asia.Contact Us:CRAIG FRANCIS (PR & Marketing Manager)email@example.comPh: +1 (206) 317 1218