press release

Sept. 27, 2021, 12:00 a.m. EDT

Roku Presents Streaming Player Line-Up for Germany Starting at €29.99

Roku Express, Roku Express 4K, Roku Streaming Stick 4K and the Roku Streambar available online and in stores soon

AMSTERDAM, (BUSINESS WIRE) -- Roku /zigman2/quotes/205087179/composite ROKU -1.65% today introduced its streaming player line-up for Germany, including the Roku Express, Roku Express 4K, Roku Streaming Stick 4K and Roku Streambar. Roku streaming players offer German consumers an easy and affordable way to stream entertainment to their TV. At launch, German consumers will be able to enjoy a wide variety of global and local entertainment. Roku streaming players are powered by the Roku operating system (OS), offering consumers a customisable home screen, universal search across top channels and advanced features such as voice assistant compatibility and Airplay 2.

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"We are excited to launch our award-winning streaming players and platform in Germany, with a great selection of entertainment to watch for German consumers," said Bart Bomers, VP EMEA at Roku. "We offer TV lovers an intuitive way to stream to their TV through products at a variety of price points because consumers have a range of needs when they’re looking for a streaming device for their families and we offer something for everyone."

Roku Express

The Roku Express provides simple HD streaming at a very affordable price. It is easy to set up and comes with everything you need to get started, including a simple to use remote control and High Speed HDMI Cable. The Roku Express is great for those looking to stream on a TV for the first time or extend the Roku OS experience to other TVs in the home. It also makes a great gift. The Roku Express will be available for an MSRP of €29.99.

Roku Express 4K

Roku Express 4K is the easiest way to start streaming with stunning detail and clarity with sharp resolution and vivid color in HD, 4K, HDR, HDR10 and HDR10+. A powerful quad-core processor, dual-band WiFi or microUSB Ethernet compatibility for wired streaming offers a smooth streaming experience. Everything is included in the box to start streaming, including a remote control and a Premium High-Speed HDMI Cable. The Roku Express 4K will be available for an MSRP of €39.99.

Roku Streaming Stick 4K

Roku Streaming Stick 4K is more powerful than ever. Start-up time is 30% faster compared to the previous generation to quickly get you into the content you want to watch. RSS Streaming Stick 4K also features a redesigned long-range Wi-Fi® receiver that delivers up to 2x faster Wi-Fi speeds. The Roku Streaming Stick 4K includes stunningly sharp 4K with rich detail and four times the resolution of HD, plus lifelike clarity with Dolby Vision and HDR10+. The sleek design can be neatly hidden behind the TV. Plus, easily search across top channels with your voice and control your TV, streaming, and sound—all with the included remote.

The Roku Streaming Stick 4K will be available for an MSRP of €59.99.

Roku Streambar

Roku Streambar is the ultimate 2-in-1 entertainment upgrade with powerful streaming and cinematic sound for any TV with HDMI. Hear every detail while streaming in vibrant 4K HDR picture quality on compatible TVs. With its compact acoustic design and powerful signal processing, the Roku Streambar features four 1.9-inch full-range drivers with rich Dolby Audio, and is smarter than conventional soundbars due to advanced audio technology from the Roku OS. Two center drivers deliver crisp, clean audio that makes dialogue easier to hear while its angled side drivers fill the room with sound. Setup is simple with everything in the box, including a voice remote that controls the TV power, sound, and access to a wide variety of streaming services.

The Roku Streambar will be available for an MSRP of €149.99.

Entertainment Selection

At launch consumers will be able to watch entertainment from a wide selection of local and global services, including:

  • Movies & TV: ARD Mediathek, ZDF, Netflix, Disney+, Prime Video, Apple TV, STARZPLAY, Sky Ticket, TVNOW (soon RTL+), KiKA, Netzkino, ProSieben, Sat.1, Kabel Eins, Pluto TV, Rakuten TV, and more.

  • News: Tagesschau, Bild TV, TRT World, Deutsche Welle, Bloomberg and more.

  • Sports: Sky Ticket, TVNOW (soon RTL+), DAZN, Motorvision.TV, SPORTTOTAL, The Tennis Channel etc.

  • Music: Spotify, VEVO, Berliner Philharmoniker and more.

Roku OS

All Roku streaming players are powered by the Roku OS, which was purpose built for TV. Roku OS provides consumers with automatic updates, a customisable home screen, a wide variety of free and paid streaming channels and advanced features like fast and easy search across top channels with results ranked by price. Roku streaming players can also be controlled by using voice with Alexa or Google Assistant enabled devices. With Apple AirPlay 2, consumers can effortlessly stream, control and share content directly from iPhone, iPad or Mac. Roku streaming players also support HomeKit, which allows users to easily and securely control Roku devices using Siri or the Home app on their Apple devices.

Roku Mobile App

Roku player users can download the free Roku mobile app, which is available for iOS® and Android™. With the Roku mobile app consumers can control their Roku streaming player through the virtual remote, cast media to their TV or use the voice search capability for universal search. In addition, the Roku app enables the "Private Listening" function where users can also transfer the audio signal of the streamed content to headphones so they don’t disturb other people in the room.


The Express, Express 4K and Streambar are available starting tomorrow from MediaMarkt, Saturn, Amazon, Expert, Euronics and The Roku Streaming Stick 4K will be available from the same retail partners in October.

About Roku

Roku® pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits, impact, features, pricing and availability of the Roku streaming line-up in Germany; the benefits, timing and impact of Roku’s launch in Germany; and the features, benefits and reach of the Roku OS and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2020 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2021. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

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Mike Duin  


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Copyright Business Wire 2021

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