press release

March 15, 2022, 10:00 a.m. EDT

Taboola signs three-year deal with Insider; Announcement culminates decade-long partnership

NEW YORK, March 15, Mar 15, 2022 (GLOBE NEWSWIRE via COMTEX) -- NEW YORK, March 15, 2022 (GLOBE NEWSWIRE) -- Taboola /zigman2/quotes/222105990/composite TBLA -4.36% , a global leader in powering recommendations for the open web, today announced a renewed partnership with Insider , the popular global news and lifestyle publisher owned by Berlin-based Axel Springer . The new three-year deal marks a decade-long brand partnership in which Taboola has provided audience recommendations to readers and viewers of Insider.

Since 2015, Insider has leveraged Taboola Feed, a seamlessly integrated tool that provides Insider's audience with personalized content and targeted advertisements that generate both audience engagement and revenue for Insider. Since the partnership began, Insider has seen double-digit growth in both engagement of recirculated content and revenue.

"Taboola has been a valued, long-standing partner of Insider," said Barbara Peng, President of Insider Inc. "We're delighted to deepen our relationship with Taboola, which has been a useful tool for our readers and viewers to discover interesting content from around the web. Taboola has ultimately helped us drive more valuable user engagement with our brand."

"Insider is a must-read for anyone who wants to discover their passions, whether in business, technology, arts, or entertainment," said Adam Singolda, CEO at Taboola. "To play a part in Insider's continued growth, while also becoming their longest-standing partner in our space, is a testament to the mutual trust and benefits we've developed. Our focus on technology innovation and delivering real value to Insider has been key to forging our 10-year partnership. I look forward to continuing to grow together with Insider and its team."

About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.

The company's platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

More than 14,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands including Walmart, Macy's, Wayfair, Skechers and eBay are among key customers.

Learn more at and follow @taboola on Twitter.

Disclaimer - Forward-Looking Statements
Taboola (the "Company") may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue," and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth under "Risk Factors" in our Registration Statement on Form F-4 and our other SEC filings. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

        Dave Struzzi


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US : U.S.: Nasdaq
$ 2.63
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Aug. 19, 2022 10:30a
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