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July 26, 2021, 10:05 a.m. EDT

Advertising Software Market Eyeing Remarkable Growth due to Shift to Digital Advertising

Advertising Software Market 2027

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Jul 26, 2021 (Heraldkeepers) -- Market Analysis

The advertising software market is predicted to grow at a healthy CAGR during the forecast period (2020- 2027), states the latest Market Research Future (MRFR) report.



Shift to Digital Advertising to Boost Market Growth

The shift to digital advertising especially connected TV advertising from traditional TV advertising is likely to fuel the growth of the market in the forecast period. The advertising software offers video ad making tools and creation software that helps in offering creative and interactive ads.


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Growing Adoption of Cloud-Based Services to offer Robust Opportunities

The growing adoption of cloud-based services coupled with the integration of machine learning and artificial intelligence algorithms with the advertising software may offer robust opportunities for the market over the forecast period.


Restraints and Challenges

Data Privacy may act as Market Restraint

Data privacy and security concerns may act as market restraint over the forecast period.


COVID-19 Analysis

Businesses are transitioning business models rapidly and not looking back. With this, there have been some changes in advertising software. Anti-virus/malware software, network equipment, and cloud computing are the biggest B2B movers recently, with a rapid increase in spend. But despite the increasing spend in such sub-categories, the overall IT and software spend has come to normal levels. With the lift in lockdowns things are likely to fall into place in the post COVID era.


Market Segmentation

The advertising software market is segmented based on vertical, advertising platform, software type, deployment, and solution.


By solution, the advertising software market is segmented into ad exchanges and verification, data management, search engine optimization, ad servers, and others.


By deployment, the advertising software market is segmented into on-premise and on-cloud.


By software, the advertising software market is segmented into non-programmatic and programmatic.


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