Shares of Alphabet Inc. Cl A /zigman2/quotes/202490156/composite GOOGL +0.38% slipped 0.77% to $2,694.53 Friday, on what proved to be an all-around grim trading session for the stock market, with the S&P 500 Index /zigman2/quotes/210599714/realtime SPX +0.05% falling 0.54% to 4,395.26 and Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA +0.08% falling 0.42% to 34,935.47. This was the stock's second consecutive day of losses. Alphabet Inc. Cl A closed $71.41 short of its 52-week high ($2,765.94), which the company reached on July 28th.
The stock underperformed when compared to some of its competitors Friday, as Apple Inc. /zigman2/quotes/202934861/composite AAPL -0.47% rose 0.15% to $145.86, Microsoft Corp. /zigman2/quotes/207732364/composite MSFT -0.53% fell 0.55% to $284.91, and Facebook Inc. Cl A /zigman2/quotes/205064656/composite FB +0.53% fell 0.56% to $356.30. Trading volume (1.3 M) remained 62,363 below its 50-day average volume of 1.3 M.