Shares of Alphabet Inc. Cl A /zigman2/quotes/202490156/composite GOOGL +1.36% inched 0.15% higher to $2,827.36 Friday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index /zigman2/quotes/210599714/realtime SPX +1.42% rising 0.75% to 4,471.37 and the Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA +1.82% rising 1.09% to 35,294.76. This was the stock's third consecutive day of gains. Alphabet Inc. Cl A closed $97.72 below its 52-week high ($2,925.08), which the company reached on September 1st.
The stock demonstrated a mixed performance when compared to some of its competitors Friday, as Apple Inc. /zigman2/quotes/202934861/composite AAPL -0.61% rose 0.75% to $144.84, Microsoft Corp. /zigman2/quotes/207732364/composite MSFT -0.18% rose 0.48% to $304.21, and Facebook Inc. Cl A /zigman2/quotes/205064656/composite FB -0.07% fell 1.15% to $324.76. Trading volume (1.5 M) eclipsed its 50-day average volume of 1.3 M.