Shares of Alphabet Inc. Cl A /zigman2/quotes/202490156/composite GOOGL -0.57% inched 0.68% higher to $2,568.43 Thursday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index /zigman2/quotes/210599714/realtime SPX -0.16% rising 0.20% to 4,367.48 and the Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA -0.18% rising 0.07% to 34,823.35. This was the stock's third consecutive day of gains. Alphabet Inc. Cl A closed $18.10 short of its 52-week high ($2,586.53), which the company reached on July 14th.
The stock underperformed when compared to some of its competitors Thursday, as Apple Inc. /zigman2/quotes/202934861/composite AAPL -0.16% rose 0.96% to $146.80, Microsoft Corp. /zigman2/quotes/207732364/composite MSFT +0.13% rose 1.68% to $286.14, and Facebook Inc. Cl A /zigman2/quotes/205064656/composite FB -0.23% rose 1.43% to $351.19. Trading volume (679,711) remained 601,372 below its 50-day average volume of 1.3 M.