Shares of Altria Group Inc. /zigman2/quotes/208895754/composite MO -1.12% rallied 1.64% to $43.92 Friday, on what proved to be an all-around grim trading session for the stock market, with the S&P 500 Index /zigman2/quotes/210599714/realtime SPX -0.15% falling 0.84% to 4,538.43 and Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA -0.38% falling 0.17% to 34,580.08. This was the stock's third consecutive day of gains. Altria Group Inc. closed $8.67 short of its 52-week high ($52.59), which the company achieved on March 26th.
The stock demonstrated a mixed performance when compared to some of its competitors Friday, as Philip Morris International Inc. /zigman2/quotes/201611010/composite PM -0.74% rose 1.75% to $89.38, British American Tobacco PLC ADR /zigman2/quotes/210207837/composite BTI -1.23% rose 1.24% to $34.42, and Imperial Brands PLC ADR /zigman2/quotes/206232937/delayed IMBBY +0.34% fell 0.04% to $20.92. Trading volume (8.5 M) eclipsed its 50-day average volume of 7.4 M.