Shares of Amazon.com Inc. /zigman2/quotes/210331248/composite AMZN -0.46% inched 0.28% higher to $3,425.52 Friday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index /zigman2/quotes/210599714/realtime SPX +0.47% rising 0.15% to 4,455.48 and the Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA +0.18% rising 0.10% to 34,798.00. This was the stock's third consecutive day of gains. Amazon.com Inc. closed $347.56 short of its 52-week high ($3,773.08), which the company reached on July 13th.
The stock demonstrated a mixed performance when compared to some of its competitors Friday, as eBay Inc. /zigman2/quotes/204653455/composite EBAY -0.02% fell 0.71% to $72.99, Alphabet Inc. Cl A /zigman2/quotes/202490156/composite GOOGL -0.09% rose 0.71% to $2,844.30, and Walmart Inc. /zigman2/quotes/207374728/composite WMT +1.16% rose 0.28% to $143.17. Trading volume (2.1 M) remained 1.0 million below its 50-day average volume of 3.1 M.