Shares of Amazon.com Inc. /zigman2/quotes/210331248/composite AMZN -0.27% advanced 3.66% to $2,302.93 Friday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index /zigman2/quotes/210599714/realtime SPX +0.84% rising 2.47% to 4,158.24 and the Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA +0.54% rising 1.76% to 33,212.96. This was the stock's third consecutive day of gains. Amazon.com Inc. closed $1,470.15 below its 52-week high ($3,773.08), which the company reached on July 13th.
The stock demonstrated a mixed performance when compared to some of its competitors Friday, as eBay Inc. /zigman2/quotes/204653455/composite EBAY -0.67% rose 5.06% to $48.82, Alphabet Inc. Cl A /zigman2/quotes/202490156/composite GOOGL +1.18% rose 4.20% to $2,246.33, and Walmart Inc. /zigman2/quotes/207374728/composite WMT -0.30% rose 1.97% to $128.48. Trading volume (4.5 M) eclipsed its 50-day average volume of 4.2 M.