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April 13, 2021, 7:34 a.m. EDT

Amazon launches new food brand, Aplenty

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Tonya Garcia

Amazon.com Inc. /zigman2/quotes/210331248/composite AMZN +1.94% said Monday that it has launched a new private-label food brand, Aplenty, that will include snack items like pita chips, crackers and mini cookies, as well as condiments, frozen foods and pantry staples.

Amazon’s newest label comes after a pandemic year in which consumers cooked and snacked more at home.

Overall, online grocery sales also soared 52% in 2020, according to JLL’s Grocery Tracker 2021 report. JLL provides market research, retail business insight and retail property management services.

“It’s unlikely people will abandon online shopping even when a vaccine is widespread—with improvements to efficiency and cost, many customers haveadded the convenience to their weekly routines,” the report says.

See: Smoothies and salads: Kroger says these 4 items account for 28% of its produce sales

Still, the report says that widespread COVID-19 vaccinations will drive increased restaurant dining and could impact the grocery business.

But food-at-home will always generate sales, and grocery retailers are working to continue to drive demand, with private labels a key part of that strategy.

Kroger Co. /zigman2/quotes/206215053/composite KR +1.06% says its private labels were a $26 billion business in 2020. A pilot for its Home Chef ready-to-eat meals is coming soon.

Target Corp. /zigman2/quotes/207799045/composite TGT +1.22% is also launching another food brand in April, Favorite Day, that will focus on snacking.

In its most recent earnings, Target said it has 10 owned brands with $1 billion in sales.

Also: Target to launch another food and beverage brand in April, Favorite Day

Read: ‘Plexiglass will stay up for a while’: Shoppers remain anxious about COVID but head back to stores

And Albertsons Cos. Inc. /zigman2/quotes/209620932/composite ACI +2.18% announced in late March that it has partnered with Google for a series of technologies that will make online grocery shopping easier and more convenient.

Amazon stock is up 3.8% for the year to date while the S&P 500 index /zigman2/quotes/210599714/realtime SPX +1.49% has gained 9.9% for the period.

/zigman2/quotes/210331248/composite
US : U.S.: Nasdaq
$ 3,222.90
+61.43 +1.94%
Volume: 3.33M
May 14, 2021 4:00p
P/E Ratio
61.33
Dividend Yield
N/A
Market Cap
$1594.40 billion
Rev. per Employee
$297,430
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/zigman2/quotes/206215053/composite
US : U.S.: NYSE
$ 37.20
+0.39 +1.06%
Volume: 6.69M
May 14, 2021 4:00p
P/E Ratio
11.31
Dividend Yield
1.94%
Market Cap
$27.68 billion
Rev. per Employee
$284,942
loading...
/zigman2/quotes/207799045/composite
US : U.S.: NYSE
$ 211.16
+2.55 +1.22%
Volume: 2.65M
May 14, 2021 4:02p
P/E Ratio
24.42
Dividend Yield
1.29%
Market Cap
$103.80 billion
Rev. per Employee
$228,756
loading...
/zigman2/quotes/209620932/composite
US : U.S.: NYSE
$ 19.19
+0.41 +2.18%
Volume: 973,989
May 14, 2021 4:00p
P/E Ratio
13.89
Dividend Yield
2.08%
Market Cap
$8.76 billion
Rev. per Employee
$232,301
loading...
/zigman2/quotes/210599714/realtime
US : S&P US
4,173.85
+61.35 +1.49%
Volume: 1.91B
May 14, 2021 5:02p
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