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June 23, 2021, 9:38 a.m. EDT

Amazon's Prime Day event kicks off the back-to-school shopping season with 600,000 backpacks and 240,000 notebooks sold

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By Tonya Garcia

AMZN

Amazon.com Inc.'s /zigman2/quotes/210331248/composite AMZN -0.21% Prime Day event has kicked off the back-to-school shopping season with 600,000 backpacks, 240,000 notebooks, 40,000 calculators, and 220,000 Crayola products sold. As in most years, technology was a hot category, with one million laptops sold, and Amazon devices among the top sellers. The Waterpik Electric Water Flosser, Orgain plant-based protein powder and 23andMe DNA tests were best sellers in the U.S. Also similar to previous years, Amazon did not release a Prime Day sales tally, but the e-commerce giant emphasized small business sales. In the two weeks leading up to Prime Day, Amazon says customers spent $1.9 billion on more than 70 million products sold by small businesses. Last year, Prime Day was pushed back to October due to COVID-19. Amazon stock is up 8% for the year to date while the S&P 500 index has gained 13.2% for the period.

/zigman2/quotes/210331248/composite
US : U.S.: Nasdaq
$ 3,359.24
-7.00 -0.21%
Volume: 1.86M
Aug. 4, 2021 3:54p
P/E Ratio
58.52
Dividend Yield
N/A
Market Cap
$1704.80 billion
Rev. per Employee
$297,430
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