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Jan. 21, 2021, 10:42 a.m. EST

Apple developing 'pricey, niche' VR headset ahead of eventual augmented reality glasses: report

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By Emily Bary

Apple Inc. /zigman2/quotes/202934861/composite AAPL -3.17% is planning a headset that would be a "pricey, niche precursor" to an eventual pair of augmented-reality glasses, according to a Bloomberg News report . Apple has long been rumored to be planning a dedicated augmented-reality device, but its first foray into the headset space could be mainly focused on virtual reality, the report said, with a launch coming as early as 2022. The report cites "some Apple insiders" who said that the headset could be considerably pricier than competing VR offerings such that Apple might only sell one unit a day in each of its retail locations. The company is farther behind in its development of the AR glasses intended to be a more mainstream product, per the report. Apple didn't immediately respond to a MarketWatch request for comment. Shares are up 2.6% in Thursday morning trading. They've gained 16% over the past three months as the Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA -2.53% has risen 11%.

US : U.S.: Nasdaq
$ 156.81
-5.13 -3.17%
Volume: 76.96M
Nov. 26, 2021 1:00p
P/E Ratio
Dividend Yield
Market Cap
$2572.69 billion
Rev. per Employee
US : Dow Jones Global
-905.04 -2.53%
Volume: 325.39M
Nov. 26, 2021 2:12p

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