Jun 22, 2021 (Baystreet.ca via COMTEX) -- More rewards for standing under the Golden Arches.
McDonald's /zigman2/quotes/203508018/composite MCD -0.94% announced Tuesday it will launch its first-ever loyalty program nationwide on July 8 after months of testing.
The fast-food giant joins rival chains like Restaurant Brands International's /zigman2/quotes/202094900/composite QSR -0.57% Popeyes and Yum Brands' /zigman2/quotes/209029767/composite YUM +0.13% Taco Bell in creating rewards programs to hold onto the digital customers the companies gained during the pandemic. Chipotle Mexican Grill /zigman2/quotes/200781108/composite CMG -0.53% announced on Tuesday an expansion of its existing program to offer more redemption options to members.
Loyalty programs can fuel more frequent visits, higher average checks and offer restaurants' valuable insights about consumers.
McDonald's started testing the program in November, slowly expanding it to more regions across its home market. While it has successful loyalty programs in other countries like France, this marks the first nationwide launch in the U.S.
The chain's U.S. president, Joe Erlinger, told analysts in April that the company saw digital sales of almost $1.5 billion during its first quarter, including orders on its digital kiosks, mobile app and delivery platforms. But the loyalty program could raise that number even higher.
The program allows customers to earn 100 points for every dollar that they spend. They can work toward 16 rewards options, split up into four different tiers. The easiest items, like hash browns or a cheeseburger, cost just 1,500 points to redeem. A Happy Meal or Big Mac will set members back 6,000 points.
To encourage customers to join the loyalty program, they'll earn 1,500 points after their first order as a rewards member.
MCD shares began Tuesday down but three cents to $232.87.
Is there a problem with this press release? Contact the source provider Comtex at email@example.com. You can also contact MarketWatch Customer Service via our Customer Center.