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Sept. 9, 2021, 6:21 a.m. EDT

Burger King to ban 120 artificial ingredients in the U.S., to roll out 'Keep it Real Meals' picked by celebs

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By Tomi Kilgore

Burger King, which is part of Restaurant Brands International Inc. /zigman2/quotes/202094900/composite QSR -0.25% , said Thursday it is permanently banning 120 artificial ingredients and counting from its U.S. food menu, and will roll out its "Keep it Real Meals" available starting Sept. 12. "We know our guests' expectations are changing, and they want to make choices they can feel good about," said Chief Marketing Officer Ellie Doty. The $6 Keep it Real Meals were selected by celebrities, including the Cornell Hayes Jr. Meal, aka NELLY, which includes a Whopper burger with cheese, small fries and small Sprite. The Larissa Machado Meal, aka Anitta, includes an Impossible Whopper, small fries and a small Sprite, and the Chase Hudson Meal, aka LILHUDDY, includes a Spicy Ch'King with cheese, mozzarella stocks and a 16-ounce chocolate shake. Restaurant Brands' stock, which is still inactive in premarket trading, has slipped 5.1% over the past three months while the S&P 500 /zigman2/quotes/210599714/realtime SPX +0.37% has gained 7.0%.

/zigman2/quotes/202094900/composite
US : U.S.: NYSE
$ 60.98
-0.15 -0.25%
Volume: 1.61M
Oct. 20, 2021 4:00p
P/E Ratio
27.85
Dividend Yield
3.48%
Market Cap
$19.42 billion
Rev. per Employee
$955,385
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/zigman2/quotes/210599714/realtime
US : S&P US
4,536.19
+16.56 +0.37%
Volume: 1.84B
Oct. 20, 2021 5:04p
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