Jul 13, 2021 (Market Insight Reports) -- The latest study released on the Global Digital Advertising Platform Market by AMA Research evaluates market size, trend, and forecast to 2026. The Digital Advertising Platform market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access and self-analyzed study to help understand market trends, growth drivers, opportunities and upcoming challenges and about the competitors.
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Key Players in This Report Include:
Google LLC (United States) ,Facebook Inc. (United States) ,Tencent Holdings Ltd. (United States),Twitter Inc. (United States) , Baidu Inc. (China) ,Microsoft Corporation (United States),Verizon Media (United States),Yahoo Inc. (United States),Amazon.com, Inc (United States) ,Adobe Systems Inc. (United States) ,Pinterest (United States) ,Snapchat (United States)
Digital Advertising Platform is basically advertising online or on the internet. The rise of internet and its penetration around the world has driven the rise of Digital Advertising platforms. Along with the internet penetration, the increasing number of mobile phone users due to cheap mobile phone costs has also led to rise of digital advertising platform market. Social Media usage has also increased over the years especially in Asia Pacific and Africa, which opens a great prospectus of untapped unadvertised market. Easy deployment, low costs and precise targeting like features are primary points capitalised on by end users of Digital Advertising Platforms. The market of Digital Advertising has already crossed that of Print and Television and is expected to expand further with SMEs expected to be next big end users in Asia Pacific.
Demand Side Platforms are gaining popularity
Increasing Number of Smart Phone Users
Raising Internet Penetration
Cheaper Advertising Costs
Capitalising on Emerging Economies
Advertising through Social Media Influencers
The Global Digital Advertising Platform Market segments and Market Data Break Down are illuminated below:
by Type (Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising), End Use (Retail, Hospitality, Automotive, BFSI, Healthcare, Others), Software (Ad Network Software, Ad Campaign Management Software, Click Fraud Software, Data Management Platform Software), Platform (Mobile, Computer)
Global Digital Advertising Platform market report highlights information regarding the current and future industry trends, growth patterns, as well as it offers business strategies to help the stakeholders in making sound decisions that may help to ensure the profit trajectory over the forecast years.
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Geographically, the detailed analysis of consumption, revenue, market share, and growth rate of the following regions:
The Middle East and Africa (South Africa, Saudi Arabia, UAE, Israel, Egypt, etc.)
North America (United States, Mexico & Canada)
South America (Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, etc.)
Europe (Turkey, Spain, Turkey, Netherlands Denmark, Belgium, Switzerland, Germany, Russia UK, Italy, France, etc.)
Asia-Pacific (Taiwan, Hong Kong, Singapore, Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia).
Objectives of the Report
-To carefully analyze and forecast the size of the Digital Advertising Platform market by value and volume.
-To estimate the market shares of major segments of the Digital Advertising Platform