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Jan. 19, 2022, 12:47 p.m. EST

Disney creates new international content unit to boost DTC streaming services

Walt Disney Co. (NYS:DIS) said Wednesday that it is creating an international content unit as it looks to keep expanding its direct-to-consumer streaming content business. The new unit will be run by Rebecca Campbell, who was named chairman of international content and operations. "Disney's direct-to-consumer efforts have progressed at a tremendous pace in just a few short years, and our organization has continued to grow and evolve in support of our ambitious global streaming strategy," said Chief Executive Bob Chapek. "Rebecca has played a vital role in orchestrating our global platform expansion, and I'm excited that she will be leading our new International Content group, bringing her expertise and talent to oversee the growing pipeline of original local and regional content for our streaming services while continuing to lead our international operations." Disney also named Michael Paull to president of Disney Streaming, and will oversee streaming services such as Disney+, Hulu, ESPN+ and Star+, from his previous position of head of Disney+. Disney's stock, which was little changed in midday trading, has lost 11.0% over the past three months, while the SPDR Communication Services Select Sector ETF (PSE:XLC) has declined 6.5% and the Dow Jones Industrial Average (DOW:DJIA) has eased 0.2%.

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