Shares of Facebook Inc. Cl A /zigman2/quotes/205064656/composite FB +0.18% rose 1.43% to $351.19 Thursday, on what proved to be an all-around favorable trading session for the stock market, with the NASDAQ Composite Index /zigman2/quotes/210598365/realtime COMP -0.52% rising 0.36% to 14,684.60 and the Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA +0.21% rising 0.07% to 34,823.35. This was the stock's third consecutive day of gains. Facebook Inc. Cl A closed $7.60 short of its 52-week high ($358.79), which the company reached on July 6th.
The stock demonstrated a mixed performance when compared to some of its competitors Thursday, as Microsoft Corp. /zigman2/quotes/207732364/composite MSFT -1.73% rose 1.68% to $286.14, Alphabet Inc. Cl A /zigman2/quotes/202490156/composite GOOGL -0.80% rose 0.68% to $2,568.43, and Twitter Inc. /zigman2/quotes/203180645/composite TWTR -2.75% rose 0.04% to $69.57. Trading volume (11.3 M) remained 3.9 million below its 50-day average volume of 15.2 M.