Shares of Facebook Inc. Cl A (NAS:FB) rose 1.43% to $351.19 Thursday, on what proved to be an all-around favorable trading session for the stock market, with the NASDAQ Composite Index (NASDAQ:COMP) rising 0.36% to 14,684.60 and the Dow Jones Industrial Average (DOW:DJIA) rising 0.07% to 34,823.35. This was the stock's third consecutive day of gains. Facebook Inc. Cl A closed $7.60 short of its 52-week high ($358.79), which the company reached on July 6th.
The stock demonstrated a mixed performance when compared to some of its competitors Thursday, as Microsoft Corp. (NAS:MSFT) rose 1.68% to $286.14, Alphabet Inc. Cl A (NAS:GOOGL) rose 0.68% to $2,568.43, and Twitter Inc. (NYS:TWTR) rose 0.04% to $69.57. Trading volume (11.3 M) remained 3.9 million below its 50-day average volume of 15.2 M.