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Jan. 14, 2022, 8:37 a.m. EST

Five overlooked tech stocks poised to be the ‘household names of the future,’ according to this money manager

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By Barbara Kollmeyer

A much-needed market distraction from the churn of inflation worries is getting under way, but it’s not looking like what investors were hoping for as some big bank names are sliding on disappointing results. Stock futures are pointing due south.

Financials have gotten lots of love recently — the Invesco KBW Bank ETF /zigman2/quotes/202716924/composite KBWB +0.04% is up 11% so far in 2022 against a 6% drop for the Invesco QQQ Trust /zigman2/quotes/208575548/composite QQQ -0.31% , which mirrors the Nasdaq-100 — as investors adjust to the prospect for higher interest rates.

Tech took another hard hit Thursday, but our call of the day from Michael Loukas, principal & CEO of TrueMark Investments, says investors need to keep looking past the big names toward stocks that will offer “generational opportunities.”

“Our job is to find the category killers that are going through their hyper growth phase and years from now, they will be household names,” he said.

TrueMark is also the issuer of TrueShares Technology, AI & Deep Learning ETF /zigman2/quotes/216717993/composite LRNZ +0.30% that launched in March 2020, just as the COVID-19 pandemic was beginning to take hold. That ETF is up more than 60% since inception, as it also held plenty of tech-related stocks that were favored in the pandemic’s early days.

Speaking to MarketWatch in late December, Loukas said the actively managed ETF has seen some volatility, as he noted it often gets lumped in with the “ARKs of the world,” referring to innovation and disruptive funds run by ARK Investment’s Cathie Wood. Her flagship ARK Innovation ETF /zigman2/quotes/204808965/composite ARKK -1.44% and the TrueShares AI fund are down around 15% year to date. The ARK fund has lost around 40% over 12 months.

Loukas said the TrueShares ETF is less sector-specific, focusing on everything from cyber to biotech. The fund’s stock picks are about “uses and applications that tend to be in demand on an everyday basis in all types of industries then broadening out,” he said.

For example, the global economy is still only 10% or 15% into the cloud migration, which Loukas describes as an “irreversible” train. “So as we continue to work through that transition in the digitization of the economy, you’ll still see major, major runway for a lot of the secular growth companies that use AI as a competitive advantage,” he said.

One company that he picked up late last year is UiPath /zigman2/quotes/226284328/composite PATH +1.63% , which makes robotic process automation software. As he explained, UiPath allows those who don’t code to automate processes and underlying bots that will make their days and workflow more efficient.

“So I think that’s a great example of deep learning of AI application that’s really going to start to affect the mainstream in the future, not just the corporate offices of a cybersecurity company,” he said.

Another in the ETF’s portfolio is Unity Software /zigman2/quotes/221035391/composite U -0.79% , which Loukas described as a leader in virtual and augmented reality, a space it shares evenly with virtual gamer Roblox /zigman2/quotes/223883423/composite RBLX -8.01% , another of the fund’s investments.

“But where Unity Software is different is their applications have spread out into different industries, whether it be construction, architecture, medical, so their software has begun to permeate those types of everyday applications for virtual reality and augmented reality in 3-D,” he said.

“So that’s another great company that has just oodles of runway in front of it,” and an example of one he looks for that brings good software outside the traditional tech realm.

Cloud security is another big area he thinks investors should be looking at, and which isn’t talked about nearly enough as most industries and companies are looking to migrate to cloud technology. That brings him to two more holdings, cybersecurity stocks CrowdStrike /zigman2/quotes/212513426/composite CRWD +4.28% and Zscaler /zigman2/quotes/203585803/composite ZS +3.47% .

Both have made tremendous inroads into cloud security from two different perspectives, endpoint devices for CrowdStrike and enterprise traffic on Zscaler. “The point is they’re both good companies with good accelerating fundamentals …and have massive amounts of runway in front of them,” he said.

The buzz

December retail sales fell 1.9%, short of forecasts, falling 2.3% excluding auto sales. Import prices, followed by industrial production, the University of Michigan consumer sentiment index, business inventories as well as a speech from New York Fed President John Williams.

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