Jun 14, 2021 (The Expresswire) -- Global “Protein Bar Market” 2021 - Analysis Of Growth, Trends, COVID-19 Impact And Future Opportunities
The increasing demand among consumers for convenience foods is driving the protein bar market. The major consumers are not only sports athletes, but also those who want to have a wholesome meal without the trouble of cooking prefer buying protein bars, owing to reasons such as weight management, improved muscle mass and increasing energy. However, there is a high demand for taste innovation in the protein bar market as the consumer base is diversified.
The market has the presence of many new players such as Quest Nutrition, whose sales have increased by more than tenfold within a span of two to three years.
Many companies offer protein bars with natural ingredients and without any allergens. Globally, the market for protein bars is expected to register a CAGR of 3.9% from . The protein bar market was valued at USD 837 million in 2016.
Evolving Fitness Trends and High Demand for Convenience Food
The key factors such as availability of bars with reduced allergen and gluten-free content and high demand for portable convenience foods is driving the protein bar market. Nutritional benefits from protein bars is another demand factor for consumers with more health consciousness. The consumers are seeking protein bars more for maintaining general wellness than for any specific requirement. Manufacturers have witnessed increasing sales of protein free bars. With a wider consumer base high prices are hindering sales in developing countries, mainly in East Asian countries.
Stiff competition from cereal bars is also a restraint. Other restraints are the lack of taste, and high sugar content in many protein bars, which force consumers to rethink about protein bars as a healthy food product. Moreover, marketing campaigns of protein bars by the fitness clubs as a substitute for meal replacement has skyrocketed the sales of protein bars. With increasing number of health clubs and growing awareness for protein bars, the market is expected to spur the demand during the forecast period.
High Protein Content Bars Dominate the Market
The global high protein bars market was valued at USD 468.72 million in 2016 and is expected to reach to witness a CAGR of 3.58%.The high protein bars segment accounted for about 56% of the total protein bar market share as of 2016. High protein bars mainly provide consumers with potentially positive health benefit beyond basic nutrition, low calorie intake, and effective weight management. Protein bars contain a high percentage of ready to eat, easy to digest protein from both animal and plant protein sources. At global market, North America is largest consumer of protein bars, followed by Europe (especially Western Europe), Asia Pacific and rest of the world. Currently China is the fastest growing market for protein bars consumption.
Proteins used in bars mainly consist of dairy-based proteins such as whey or plant based proteins such as soy. But, now companies are coming with many other sources of plant- and animal-based proteins in bars, including pulses, nuts, lamb, and bison.
North America Protein Bar Market Accounts Highest Market Share
North America protein bar market is almost in saturating phase whereas Europe and Asia-Pacific market are getting high pace in both production and consumption. Europe holds 26% of the global market share in 2016. Healthy snacks and food supplements are on the rise, with high protein bar brand, demonstrating huge success in UK and China. Natural and Non-GMO protein bars is on track to become the best-selling wholesome protein bar in these regions. Asian market influence is increasing in the global protein bar market, with increasing potential and product innovation in China India and other countries.
The market is highly competitive with wide segments such as protein bars to. On the other hand nutrition bars and energy bars have been recently gaining the market attention, compared to traditional protein bars, with growing demand for ‘health and wellness’ products. Kellogg's Rice Krispies, Alpen, Nature Valley, Kellogg's Special K, Go Ahead!, Jordans, and Kellogg's Nutri-Grain are the major brands leading the market.
Major Players: THE KELLOGG COMPANY, GENERAL MILLS, Inc., MARS, Inc., HORMEL FOODS CORPORATION, THE WHITEWAVE FOODS COMPANY, SMALL PLANET FOODS, Inc., PREMIER NUTRITION CORPORATION, QUEST NUTRITION, LLC, MUSCLEPHARM
• October 2021: Kellogg Co. plans to buy niche protein-bar company RXBAR for USD 600 million, joining other big food makers in tapping new brands to make up for falling sales of sugary, processed products.
• February 2021: A unit of food giant General Mills Inc. has invested in a Denver-based company that makes non-dairy, vegan-based protein bars and nut spreads for an undisclosed amount.
Reasons to Purchase this Report
• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
• Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information,
Also, Report contains a comprehensive analysis of the important segments like market opportunities, import/export details, market dynamics, key manufacturers, growth rate, and key regions. Protein Bar Market report categorizes the market based on manufacturers, regions, type, and application. Protein Bar Market reports offer a detailed assessment of the Protein Bar including enabling technologies, current market situation, market assumptions, restraining factors.
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This report focuses on the Protein Bar in Global market, especially inUnited States, Europe, China, Japan, South Korea, North America, India .
Top Key-players of Protein Bar Market Report
The Kellogg Company
Hormel Foods Corporation
The Whitewave Foods Company
Small Planet Foods
PREMIER NUTRITION CORPORATION
The Global Protein Bar market swot is provided for the international markets including progress trends, competitive landscape breakdown, and key in regions development status. Development policies and plans are discussed as well as manufacturing processes and cost structures are also analyzed.
“Final Report will add the analysis of the impact of COVID-19 on Protein Bar industry.”
With tables and figures helping analyze worldwide Global Protein Bar market, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.
Key Developments in the Protein Bar Market:
The global Protein Bar market covers the vision of participant analysis by product types, market share, applications, sales, and revenue.
Highlighted points of Protein Bar Market Size:
Covers the varying market dynamics of the industry.
In-depth analysis of market risks, opportunities, limitations, and growth of the market.
Includes market driving and restraining factors.
Participants profiles along with product description, overview, and business data.
Include details of five years of forecast analysis by types, regions, and applications.
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