B2Digital Inc /zigman2/quotes/204087797/composite BTDG -16.67% has recently expanded its strategy to include a powerful metaverse presence. After recently announcing a partnership with Metaskins, the company is now setting up debut its brand in Decentraland through its upcoming major MMA event, "B2FS 153", which will take place on March 26 in Dothan, Alabama, and will be the Company's first MMA event hosted live in the metaverse.
In addition to taking place live from the Dothan City Civic Center, and in addition to being broadcast live on Pay-Per-View and over the B2 Fighting Series apps on Amazon Fire TV and Apple TV, B2FS 153 will also take place virtually at the Aquarium Casino in the Vegas City district in Decentraland (-140,127).
But it isn't just using this virtual presence as a new avenue for content distribution. It is also building the strategy out with what appears to be a full NFT strategy after announcing this week its upcoming launch of digital wearables technology.
The Company's new customized B2 Wearables NFT merchandise will be air-dropped at B2FS 153 at the Aquarium Casino on March 26. New Wearables merchandise will be sold for 6 MANA (approximately USD $15). This event will launch the Company's NFT strategy, which will be augmented further by additional digital goods, including fight video clips made during the event from B2's live stream inside the Aquarium Casino to be sold at the next B2FS metaverse event.
B2Digital Inc /zigman2/quotes/204087797/composite BTDG -16.67% CEO Greg Bell noted, "We have been building toward this step, and our partnership with Metaskins Studios has put us in position to roll out an aggressive NFT strategy beginning with our wearables offering at B2FS 153. This offers the Company a completely new channel for revenue creation as well as a sticky new avenue to continue driving brand awareness within a rapidly growing new media universe. But this is just the start of our NFT strategy. We have a number of other offerings on the way, and we look forward to providing additional details in the very near future as we establish B2 Digital as the emerging market leader in Mixed Martial Arts in the metaverse."
DraftKings Inc. /zigman2/quotes/213120645/composite DKNG -3.07% operates as a digital sports entertainment and gaming company. It operates through the Business-to-Consumer (B2C) and Business-to-Business (B2B) segments.
The B2C segment focuses on providing users with daily fantasy sports (DFS), sports betting (Sportsbook), and online casino (iGaming) products. The B2B segment develops, designs, and licenses sports betting and casino gaming software for its Sportsbook and casino gaming products.
DraftKings Inc. /zigman2/quotes/213120645/composite DKNG -3.07% recently announced that it has introduced the Primetime NFT Series, designed to deepen engagement and reward collectors on DraftKings during these defining moments. The first Primetime NFT Series drop will be the 2022 College Hoops Collection that launches just in time for March's college basketball national tournament. This marks the first fully in-house NFTs launched by DraftKings Marketplace with drops set for key moments throughout the event.
"DraftKings is already deeply embedded within the biggest moments in sports, and the new Primetime NFT Series will further drive engagement while also providing rewards that bridge to our gaming offerings for the first time," said Matt Kalish, Co-Founder and President of DraftKings North America. "Few times on the sports calendar can match the drama and spectacle of March's college basketball tournament, which is why we chose this monthlong event to initiate this new digital collectibles program."
Even in light of this news, DKNG has had a rough past week of trading action, with shares sinking something like -7% in that time. That said, chart support is nearby, and we may be in the process of constructing a nice setup for some movement back the other way.
DraftKings Inc. /zigman2/quotes/213120645/composite DKNG -3.07% managed to rope in revenues totaling $473.3M in overall sales during the company's most recently reported quarterly financial data — a figure that represents a rate of top line growth of 46.9%, as compared to year-ago data in comparable terms. In addition, the company has a strong balance sheet, with cash levels exceeding current liabilities ($2.2B against $929.4M).
Other key names in the NFT space include Takung Art Co. Ltd. /zigman2/quotes/207015524/composite TKAT -12.67% , Funko Inc. /zigman2/quotes/200276577/composite FNKO -4.20% , PLBY Group Inc. /zigman2/quotes/218881017/composite PLBY -6.52% , eBay Inc. /zigman2/quotes/204653455/composite EBAY +0.65% , and Cloudflare Inc. /zigman2/quotes/214109260/composite NET -3.05% .
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