Impossible Foods Inc. said Monday that it has hired Steve Turner to be chief experience officer. Turner, a former creative leader at Apple Inc., who founded creative consulting firm Sublime in 2017, will be a key member of the senior executive team in the newly created role and report directly to Founder and Chief Executive Pat Brown. "Steve stood out for his unusually broad range of experiences across technology, entertainment, sports and health industries, in both the United States and Europe," Brown said. "I'm positive he will help transform Impossible Foods into the world's most beloved brand." The hiring comes as the maker of plant-based burgers is preparing to go public through an initial public offering that could value the company at about $10 billion. The company is looking to go public at a time that the Renaissance IPO ETF /zigman2/quotes/207665280/composite IPO +4.48% has lost 6.9% over the past three months while the S&P 500 /zigman2/quotes/210599714/realtime SPX +1.49% has gained 8.6%.