Apr 08, 2021 (3BL Media via COMTEX) -- SOURCE: T-Mobile
What's the news: T-Mobile is offering one lucky town the makeover of their dreams with a tech upgrade valued at $3 million.
Why it matters: This is a once-in-a-lifetime chance for one small town to get a multi-million-dollar Techover and take center stage as the belle of the 5G ball.
Who it's for: Anybody who loves their hometown, wants to brag about it and wants to make every other town jealous! If your hometown has a population of 50,000 or less, get to entering at
BELLEVUE, Wash., April 8, 2021 /3BL Media/ -- Rural America, get ready for your closeup. Yesterday, in an event webcast to the world , T-Mobile /zigman2/quotes/204659678/composite TMUS +3.54% detailed the Magenta wave coming to small town U.S.A. That wave includes an upgrade to 5G phones and plans, a new home broadband option for 10 million rural households -- T-Mobile Home Internet -- and a commitment to build hundreds of new stores and create 7,500 new jobs supporting the wireless needs of communities all across rural America.
Today, the Un-carrier narrows its focus to just one town: introducing the T-Mobile Hometown Techover, a contest to find a single town in America that can showcase the power of the T-Mobile 5G network, that can be the 5G model for all other cities, towns, hamlets, burgs, parishes, villages or other similarly named community. And entering is as easy as taking a selfie.
The Techover includes goods and services for the community-as-a-whole as well as individual households that, in sum, total more than $3 MILLION. Among the goodness:
Community Grant: A $200,000 T-Mobile Hometown Grant and consulting services from Smart Growth America
Play Ball: Little League(R) field refurbishment including a tech upgrade and T-Mobile Little League Call Up Grant support
Public Space Connectivity: An Un-carrier style upgrade to a public space like a library, community center or town square
The full Magenta treatment: 100 households will get free wireless service and home internet for one year, four new 5G phones and an HD TV
And last, but certainly not least, the bash of all bashes!: A FREE concert for the winning town with 18-time chart-topping, multi-platinum duo Florida Georgia Line
"For far too long big cities have reaped the benefits of upgraded technologies while small towns are left to wait months or years for their turn. That's helped fuel the digital divide in rural America," said Jon Freier, Executive Vice President of Consumer Markets at T-Mobile. "We've wanted to find a way to rewrite that narrative for a long time, and now thanks to our merger with Sprint, T-Mobile has America's largest, fastest and most reliable 5G network. This puts T-Mobile in a unique position to be the best in the world at connecting customers to their world - including those in smaller markets and rural communities - AND opening up new economic opportunities throughout America."
The new kid in town
T-Mobile has long been relegated to the urban and suburban core, not by choice but by necessity. Owing to a lack of the needed spectrum, T-Mobile simply couldn't effectively compete in rural America. But upon closing its merger with Sprint one year ago, T-Mobile now has all the assets needed to bring its unique brand of wireless, and now home broadband, service to places throughout the country that desperately need a competitive counterbalance to incumbent service providers.
The people and businesses of rural America don't have much history with T-Mobile. They likely didn't get to experience the Un-carrier revolution that kicked off in 2013 and brought a wave of changes to the industry. Some innovations like no annual service contracts, global roaming at a reasonable price and unlimited data service have been adopted by the industry. While others like taxes and fees included, Netflix on US and a unique and popular customer service model called Team of Experts have yet to be matched. All of that amazingness just hasn't been readily available in many parts of the country.
Something for everyone
To make up for lost time, T-Mobile wants to show off the power of its 5G network and the breadth of its services by focusing this content on one single town. T-Mobile will bring its award-winning mobile phone service and newly launched T-Mobile Home Internet service to 100 households and give them free service for a year. We'll throw in four 5G phones and an HD TV for each household, too.