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Nov. 22, 2021, 8:01 a.m. EST

J.P. Morgan Offers a “Reimagined” World for Its 2022 List of Books and Experiences

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With museums, theater, and other forms of entertainment open for visitors, J.P. Morgan’s client advisors had much more to consider as they offered suggestions for the bank’s annual list of recommended books and experiences.

While last year’s virtual recommendations , including Quarantunes in Los Angeles, and Planet Word, in Washington, D.C., no doubt created diversions for pandemic- confined clients, this year the bank could include six real-world experiences for its “Next List” 2022.

Among them is the pop-rock Six the Musical on Broadway in New York, which was originally scheduled to open just as New York theater shut down in March 2020, and the contemporary art collection of Kering Group founder François Pinault , which is being shown in a Pinault-developed museum, the Bourse de Commerce, in Paris. 

The theme of this year’s list is a “world reimagined,” said Darin Oduyoye , chief communications officer of J.P. Morgan Asset & Wealth Management. “We're returning to in-person events and more normal lives,” he says, and “we’re all seeking inspiration. Where do we turn for that? The arts, cultural experiences, or a really good book.”

The bank’s “NextList 2022” recommendations include eight books and six experiences that were selected by a committee that reviewed recommendations from client advisors across the globe to appeal to the various interests of its clients, many of them business leaders, art collectors, and entrepreneurs. These are people who are “citizens of the world,” Oduyoye says. 

The book recommendations include titles on leadership and business strategy, entrepreneurship, technology, spirituality, and medicine. 

For thoughts on leadership, J.P. Morgan recommends The Heart of Business: Leadership Principles for the Next Era of Capitalism , by Hubert Joly and Caroline Lambert . Joly became CEO of Best Buy in 2012 and is credited with turning the electronics retailer around.

“The book is about the heart and soul of what makes a business sustainable going forward—purpose, people, and human relationships,” Oduyoye says. 

Readers interested in business strategy could turn to former PepsiCo CEO Indra Nooyi for inspiration. Nooyi’s just published My Life in Full: Work, Family, and Our Future ,   tells the story in her own words of how she came to lead Pepsi and her efforts to shift the giant soda maker into healthier, more environmentally friendly products. But Nooyi also talks about what she believes business and industry needs to think about today, such as enhancing the “care ecosystem” through policies that support employees, Oduyoye says, such as paid leave and work flexibility. 

Entrepreneurs will have plenty to take away from the experience of Sevetri Wilson , CEO of Resilia, a company that helps nonprofits with data-driven technology. Her book, Resilient: How to Overcome Anything and Build a Million Dollar Business With or Without Capital offers a roadmap of strategic practical advice. 

But it’s not all business. For the art collector, the bank recommends In Search of Van Gogh: Capturing the Life of the Artist Through Photographs and Paintings , by Gloria Fossi , which Oduyoye describes as akin to a travelogue revealing the landscapes, people, and things that inspired the celebrated artist. 

Below are edited descriptions of the books and experiences on J.P. Morgan’s #NextList 2022:

Books for the Coming Year

AI 2041: Ten Visions for Our Future , by Chen Qiufan and Kai-Fu Lee. Sci-fi novelist Chen Qiufan and Kai-Fu Lee , former president of Google China , team up to imagine a world where artificial intelligence has reached much of its transcendent and alarming potential. 

The Heart of Business: Leadership Principles for the Next Era of Capitalism ,   by Hubert Joly and Caroline Lambert . In 2012, Hubert Joly , newly appointed CEO of Best Buy, focused on employee empowerment, customer service, and sustainability to orchestrate a comeback story at the retailer.

In Search of Van Gogh: Capturing the Life of the Artist Through Photographs and Paintings , by Gloria Fossi.   Follow in Vincent van Gogh ’s footsteps, and witness the landscapes, architecture and people that inspired him, from his home in the Netherlands to his travels through the European countryside, with guidance from art historian Gloria Fossi and photographers Danilo De Marco and Mario Dondero .

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