After a period in which celebrity names like Mariah Carey and BTS showed up on the McDonald's Corp. /zigman2/quotes/203508018/composite MCD -4.38% menu as much as the Big Mac, the fast-food giant has taken inspiration from its less famous customers for the next limited-time menu. Starting Jan. 31, "Menu Hacks," which mixes and matches different menu items into one dish, will be available on the app and at participating restaurants. Examples include the Hash Brown McMuffin, made with a hash brown on a Sausage, Egg & Cheese McMuffin, and the Land, Air & Sea, a mashup of the Big Mac, McChicken and Filet O'Fish. Recently, McDonald's has had a string of "Famous Orders," meal deals created through partnerships with celebrity names that drove interest and sales. McDonald's is scheduled to report fourth-quarter earnings on Thursday. The stock has gained 17.6% over the past year while the Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA -3.57% is up 12%.