Shares of Microsoft Corp. (NAS:MSFT) rose 1.23% to $289.67 Friday, on what proved to be an all-around positive trading session for the stock market, with the S&P 500 Index (S&P:SPX) rising 1.01% to 4,411.79 and the Dow Jones Industrial Average (DOW:DJIA) rising 0.68% to 35,061.55. This was the stock's fourth consecutive day of gains. Microsoft Corp. hit a new 52-week high, surpassing its previous peak of $286.42, which the company achieved on July 22nd.
The stock demonstrated a mixed performance when compared to some of its competitors Friday, as Apple Inc. (NAS:AAPL) rose 1.20% to $148.56, Alphabet Inc. Cl A (NAS:GOOGL) rose 3.58% to $2,660.30, and SAP SE ADR (NYS:SAP) fell 0.40% to $138.77. Trading volume (22.6 M) remained 1.0 million below its 50-day average volume of 23.7 M.