Shares of Microsoft Corp. /zigman2/quotes/207732364/composite MSFT +0.98% inched 0.48% higher to $304.21 Friday, on what proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index /zigman2/quotes/210599714/realtime SPX +1.17% rising 0.75% to 4,471.37 and the Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA +1.87% rising 1.09% to 35,294.76. This was the stock's third consecutive day of gains. Microsoft Corp. closed $1.63 short of its 52-week high ($305.84), which the company achieved on August 20th.
The stock demonstrated a mixed performance when compared to some of its competitors Friday, as Apple Inc. /zigman2/quotes/202934861/composite AAPL +2.15% rose 0.75% to $144.84, Alphabet Inc. Cl A /zigman2/quotes/202490156/composite GOOGL +0.81% rose 0.15% to $2,827.36, and SAP SE ADR /zigman2/quotes/207905606/composite SAP +2.80% rose 0.68% to $146.03. Trading volume (25.3 M) eclipsed its 50-day average volume of 22.4 M.