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Intel CEO takes on Nvidia with new launch

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By Wallace Witkowski

Intel Corp. pushed back at Nvidia Corp. when it comes to Moore’s Law as Chief Executive Pat Gelsinger unveiled a budget gaming card Tuesday, a week after Nvidia released a line of gaming cards that many criticized as being pricey.

At Intel’s Innovation conference, Gelsinger said Intel /zigman2/quotes/203649727/composite INTC -2.15% will launch its Arc A770 graphics processing unit for a list price of $329 on Oct. 12 , the same day Nvidia /zigman2/quotes/200467500/composite NVDA -0.01% is releasing its flagship RTX 4090 card for $1,599.

Last week at Nvidia’s GTC conference, the lead GPU maker said it was releasing its new line of gaming cards using “Lovelace” architecture, starting at a list price of $899. Notably, the day after the Nvidia CEO Jensen Huang unveiled his gaming cards, he addressed criticism of the company’s price hike on the new cards, arguing “Moore’s Law’s dead.”

Read: ‘Moore’s Law’s dead,’ Nvidia CEO Jensen Huang says in justifying gaming-card price hike

Moore’s Law is the standard the chip industry has followed for decades in that every two years, the number of transistors one can fit on a chip should double. Huang argued the law no longer applies as chip architectures becomes more complex and silicon wafers become more expensive.

Gelsinger, on the other hand, said that Moore’s Law “is alive and well” in his keynote. Intel uses the x86 architecture it has used since Gelsinger, then an Intel engineer, helped design it back in the 1970s.

In bench tests , the A770 reportedly runs 14% faster than Nvidia’s previous-technology RTX 3060, which currently retails — rather than lists — between $360 to $400. On Nvidia’s site, only the improved version, the 3060 Ti, is currently listed.

Read from Oct. 2020: How did Intel lose its Silicon Valley crown?

Last week, Nvidia’s Huang said the company would sell its RTX 3060 starting at $329, coincidentally the same price as Intel’s A770.

Nvidia uses architecture developed by Arm Ltd. that executes commands differently than x86 chips. Back in February, Nvidia’s $40 billion deal to acquire Arm from Japanese conglomerate SoftBank Group /zigman2/quotes/207303954/delayed JP:9984 -1.66% fell apart, and the chip maker settled for a 20-year license of year license for Arm technology.

On Tuesday, Gelsinger also introduced the 13th Gen Intel Core processor family of chips, leading with the i9-13900K model, which the company touted as “the world’s fastest desktop processor” offering the “world’s best gaming experience.” Intel said the 13th Gen Core line will consist of 22 models of CPUs.

Intel’s push into Nvidia’s specialty, GPUs, or graphics processing units, comes as Nvidia seeks to push into Intel’s specialty, CPUs, or central processing units, with its Grace line of CPUs, built on Arm architecture rather than x86.

Read: Intel changed the name of its chips, but analysts say the story hasn’t changed

Gelsinger also welcomed Linux open-source operating system creator Linus Torvalds to the stage and presented him with a lifetime achievement award, as the CEO used his keynote to play up the use of open source software when it comes to Intel chips.

That contrasts with Nvidia, which Torvalds has criticized over the years for using a closed proprietary ecosystem and famously — and not safe for work — dissed Nvidia a decade ago.

Intel shares closed down 0.3% on Tuesday at $26.89, while Nvidia shares finished up 1.5% at $124.13. In comparison, the PHLX Semiconductor Index /zigman2/quotes/210598361/realtime SOX +0.37% rose 1%, the S&P 500 index /zigman2/quotes/210599714/realtime SPX +0.59% closed down 0.2%, and the tech-heavy Nasdaq Composite Index /zigman2/quotes/210598365/realtime COMP +0.55% finished up 0.3%.

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