Shares of Netflix Inc. /zigman2/quotes/202353025/composite NFLX -0.60% plummeted 21.79% to $397.50 Friday, on what proved to be an all-around rough trading session for the stock market, with the S&P 500 Index /zigman2/quotes/210599714/realtime SPX -0.39% falling 1.89% to 4,397.94 and Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA +0.08% falling 1.30% to 34,265.37. This was the stock's second consecutive day of losses. Netflix Inc. closed $303.49 below its 52-week high ($700.99), which the company reached on November 17th.
The stock underperformed when compared to some of its competitors Friday, as Amazon.com Inc. /zigman2/quotes/210331248/composite AMZN -1.99% fell 5.95% to $2,852.86, Walt Disney Co. /zigman2/quotes/203410047/composite DIS -2.00% fell 6.94% to $137.38, and Comcast Corp. Cl A /zigman2/quotes/209472081/composite CMCSA +0.94% fell 0.98% to $49.73. Trading volume (58.7 M) eclipsed its 50-day average volume of 3.3 M.