Shares of Netflix Inc. (NAS:NFLX) rose 1.03% to $671.66 Monday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index (S&P:SPX) rising 0.47% to 4,566.48 and the Dow Jones Industrial Average (DOW:DJIA) rising 0.18% to 35,741.15. This was the stock's third consecutive day of gains. Netflix Inc. hit a new 52-week high, surpassing its previous peak of $665.46, which the company reached on October 22nd.
The stock demonstrated a mixed performance when compared to some of its competitors Monday, as Amazon.com Inc. (NAS:AMZN) fell 0.46% to $3,320.37, Walt Disney Co. (NYS:DIS) rose 1.53% to $172.01, and Comcast Corp. Cl A (NAS:CMCSA) fell 0.26% to $54.08. Trading volume (3.8 M) remained 207,378 below its 50-day average volume of 4.0 M.