Shares of Nielsen Holdings PLC /zigman2/quotes/204674663/composite NLSN -2.88% rallied 3.76% to $19.87 Thursday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index /zigman2/quotes/210599714/realtime SPX -1.84% rising 1.42% to 4,577.10 and the Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA -1.51% rising 1.82% to 34,639.79. The stock's rise snapped a five-day losing streak. Nielsen Holdings PLC closed $8.55 below its 52-week high ($28.42), which the company reached on May 10th.
The stock demonstrated a mixed performance when compared to some of its competitors Thursday, as Gartner Inc. /zigman2/quotes/205782082/composite IT -2.78% rose 3.91% to $318.51, comScore Inc. /zigman2/quotes/202855400/composite SCOR -2.17% rose 0.88% to $3.43, and Alliance Data Systems Corp. /zigman2/quotes/205162001/composite ADS -4.57% rose 4.67% to $71.34. Trading volume (3.3 M) remained 304,522 below its 50-day average volume of 3.6 M.