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Aug. 13, 2021, 9:08 a.m. EDT

Nio's Differentiation Strategy - From Zero to Hero

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Aug 13, 2021 (IAM Newswire via COMTEX) -- Chinese electric vehicle maker NIO /zigman2/quotes/204905836/composite NIO +5.04% reported solid second-quarter results. On Wednesday, shares rose more than 1% in after hours trade after it reported a narrower than expected loss and a surge in revenue.

Second quarter figures

The start-up lost approximately $0.07 per share which translates to 0.42 yuan. This is less than both the expected loss of 0.68 yuan as well as the 1.15 yuan for the same period last year. Revenue surged 127.2% YoY as it amounted to $1.31 billion or 8.45 billion yuan, which topped the 8.32 billion yuan that Refinitiv analysts expected.

As is with all EV racers, the key for Nio's success lies in battery technology. Many new developments are on the horizon with even Canadian-based Worksport Ltd /zigman2/quotes/200413469/composite WKSP +0.17% revealing this week that it is working on another revolutionary EV-related product termed "NPEV" which will provide a vital, necessary and very much needed change. This established tonneau-cover designer and manufacturer already shook things up when it brought solar power to the EV table with its solar fusion TerraVis, the prototype of which will be fine-tuned by the end of the year.

A crowded space

During the crowded, Nio delivered delivered 21,896 vehicles which falls within its own previously-stated range. But, the Chinese startup is facing intense competition, both from other eV start-ups in China including Li Auto /zigman2/quotes/219811686/composite LI -0.69% and XPeng Inc /zigman2/quotes/219982686/composite XPEV +0.98% as well as established automakers, including the leader itself Tesla Inc /zigman2/quotes/203558040/composite TSLA +3.21% . Considering it is working on a mass-market new brand that will be positioned similar to Volkswagen /zigman2/quotes/204431732/delayed VWAGY -1.94% and Toyota Motor /zigman2/quotes/200537742/composite TM +1.29% , it will also be going against BMW /zigman2/quotes/200850296/delayed BMWYY -0.85% and Audi.

But Nio's battery swapping service makes it different from everyone else. It differentiates itself from competitors by offering special service stations to its users where they can swap their depleted battery for a fully-charged one.

Outlook

As for the third quarter, revenues are expected in the range between 8.91 billion yuan and 9.63 billion yuan, which would translate to a rise between 96.9% to 112.8% compared to last year's quarter as it hopes to deliver between 23,000 and 25,000 vehicles. Nio currently makes the EC6, ES6 and ES8 SUVs, but it gearing up to begin deliveries of its first sedan, the ET7, in 2022.

Along with its peers, it is facing headwinds from the global chip shortage which could hamper production, as well as the resurgence of COVID-19 cases that cast a shadow over sales too. The company's expansion into the EV haven Norway, which is planned for September, could be delayed or at the very-least supply constrained.

The bottom line

NIO may be a relatively small company, it has been lagging its peers in recent months delivery-wise, July included, casting a doubt on its near-term growth momentum but its execution is worthy of praise. One must not forget that NIO operates in the luxury Evspace which is still in its inception whereas its strongest peers are targeting the mid- and low-end of the EV pricing spectrum. It's no secret that the luxury EV niche took a while to catch up, the world simply didn't take much notice as it is eagerly awaiting for standard EVs to become more affordable. Once EV adoption truly picks up, NIO has positioned itself well for the premium segment of the EV era with its innovative battery subscription business, its cutting-edge vehicles and strong execution.

This article is not a press release and is contributed by a verified independent journalist for IAMNewswire. It should not be construed as investment advice at any time please read the full . IAM Newswire does not hold any position in the mentioned companies. Press Releases – If you are looking for full Press release distribution contact: Contributors – IAM Newswire accepts pitches. If you're interested in becoming an IAM journalist contact:

The post Nio's Differentiation Strategy - From Zero to Hero appeared first on IAM Newswire .

COMTEX_391508015/2618/2021-08-13T09:08:21

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/zigman2/quotes/204905836/composite
US : U.S.: NYSE
$ 39.61
+1.90 +5.04%
Volume: 43.50M
Oct. 18, 2021 4:02p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$61.79 billion
Rev. per Employee
N/A
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/zigman2/quotes/200413469/composite
US : U.S.: Nasdaq
$ 5.94
+0.01 +0.17%
Volume: 106,037
Oct. 18, 2021 4:00p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$72.07 million
Rev. per Employee
$86,536
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/zigman2/quotes/219811686/composite
US : U.S.: Nasdaq
$ 30.43
-0.21 -0.69%
Volume: 7.16M
Oct. 18, 2021 4:00p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$30.34 billion
Rev. per Employee
$327,692
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/zigman2/quotes/219982686/composite
US : U.S.: NYSE
$ 43.21
+0.42 +0.98%
Volume: 9.19M
Oct. 18, 2021 4:00p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$34.28 billion
Rev. per Employee
$166,548
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/zigman2/quotes/203558040/composite
US : U.S.: Nasdaq
$ 870.11
+27.08 +3.21%
Volume: 24.21M
Oct. 18, 2021 4:00p
P/E Ratio
453.39
Dividend Yield
N/A
Market Cap
$834.61 billion
Rev. per Employee
$445,694
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/zigman2/quotes/204431732/delayed
US : U.S.: OTC
$ 31.12
-0.61 -1.94%
Volume: 548,291
Oct. 18, 2021 3:59p
P/E Ratio
7.40
Dividend Yield
2.35%
Market Cap
$141.65 billion
Rev. per Employee
$383,477
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/zigman2/quotes/200537742/composite
US : U.S.: NYSE
$ 178.55
+2.28 +1.29%
Volume: 207,297
Oct. 18, 2021 4:00p
P/E Ratio
44.96
Dividend Yield
2.22%
Market Cap
$242.07 billion
Rev. per Employee
$700,558
loading...
/zigman2/quotes/200850296/delayed
US : U.S.: OTC
$ 33.65
-0.29 -0.85%
Volume: 189,881
Oct. 18, 2021 3:57p
P/E Ratio
5.09
Dividend Yield
1.90%
Market Cap
$66.00 billion
Rev. per Employee
$934,729
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