Apr 21, 2021 (Market Insight Reports) -- Oat milk has emerged as an alternative to popular non-dairy choices like rice milk, coconut milk, soy milk and almond milk. It consists of presoaked and steel-cut oat groats, which are then blended and strained using a special cloth. Although the remaining pulp largely consists of protein and dietary fiber, the final product also has some of the macronutrients and nutrients. This is because oats are good at absorbing water which allows the micronutrients and macronutrients to pass through the cloth.
One of the primary advantages of consuming oat-based beverages is that they are high on fiber and having fiber-rich foodstuff in diets helps in improving digestive functions and maintain a healthy gut. These beverages are also rich in B vitamins folate and thiamine, which bolsters the carbohydrate breakdown and enhances the functionality of red blood cells and gives immense energy.
Also, beverages like oat milk are cholesterol-free and their regular consumption can help in lowering bad cholesterol from the blood. With advantages like these, the consumption of oat-based beverages will possibly surge during the stipulated timeframe.
Speaking of which, the oat-based beverages market will proliferate registering excellent growth numbers during the projected time.
Increased demand for dairy-free health products to stimulate the usage of oat-based beverages
There has been a substantial rise in the number of lactose-intolerance people across the world. As per a report by NIDDK, over 68 percent of the global population has some form of lactose intolerance. This is the reason many people have shifted to dairy-free products such as soy milk and almond milk.
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Likewise, many people have chosen alternatives such as oat milk over a conventional cow or buffalo milk owing to their nutritional benefits like enhanced gut health and immunity. Also, a significant number of people are turning to veganism. All these factors are driving the demand for oat-based beverages.
Oat-based beverages to receive significant demand across Asia Pacific
Asian people have a high chance of getting lactose intolerance than people from Europe. This has significantly reduced the number of dairy products being consumed in the region. Also, countries like Australia and New Zealand have witnessed a growth in the production of oats owing to increased consumer awareness regarding fitness and health. In addition, rising demand for multi-grain, organic and low-fat products has proven beneficial for oat-based beverage industry. These factors are responsible for boosting the consumption of these beverages.
Innovative marketing strategies and product launches to stimulate the consumption of oat-based beverages
Many key industry players have executed innovative campaigns for promoting their products to expand business operations. Citing an instance, Starbucks has announced the launch of two new oat-based drinks, Honey Oatmilk Latte and Iced Brown Sugar Oatmilk Shaken Espresso, across all the Indian outlets. Oatley, the company that created the "wow, no cow" campaign for Super Bowl 2021, will provide oat milk required for the drinks. Such product launches will help in the proliferation of the market for oat-based beverages.
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