Shares of Philip Morris International Inc. /zigman2/quotes/201611010/composite PM +1.25% slumped 0.25% to $94.76 Friday, on what proved to be an all-around positive trading session for the stock market, with the S&P 500 Index /zigman2/quotes/210599714/realtime SPX +0.08% rising 0.72% to 4,682.85 and the Dow Jones Industrial Average /zigman2/quotes/210598065/realtime DJIA -0.56% rising 0.50% to 36,100.31. The stock's fall snapped a three-day winning streak. Philip Morris International Inc. closed $11.75 below its 52-week high ($106.51), which the company achieved on September 7th.
The stock underperformed when compared to some of its competitors Friday, as Altria Group Inc. /zigman2/quotes/208895754/composite MO +0.99% rose 0.04% to $44.92, British American Tobacco PLC ADR /zigman2/quotes/210207837/composite BTI +1.82% rose 0.31% to $35.26, and Imperial Brands PLC ADR /zigman2/quotes/206232937/delayed IMBBY +0.98% rose 1.72% to $21.30. Trading volume (3.1 M) remained 1.0 million below its 50-day average volume of 4.1 M.