Mar 09, 2021 (StockMarket.com via COMTEX) -- Roblox IPO Is Coming On March 10
The year 2020 has been a banner year for initial public offerings (IPOs), particularly for companies in the technology industry. Not only because 2020 was the year many companies went public. But it's also because many of these IPO stocks doubled on their first day of trading. Be it public listing through the traditional route or via special purpose acquisition companies (SPACs), betting on these newly listed stocks seems like a sure-win strategy.
Yet for every big success like that, there are dozens of failures. And investors would probably be better off picking only a few that are the fittest. Despite the premium valuation in the U.S. stock market , there are still some that you just might want to consider. After shelving an IPO in December, video game developer Roblox is slated to go public through a direct listing of shares on March 10. The shares will trade under the ticker 'RBLX' on the New York Stock Exchange.
As you may or may not know, Roblox raised $520 million from investors in a private funding round. The deal gave Roblox a $29.5 billion valuation. At such a valuation, Roblox shares could price at $45 apiece when they come to the market. But before rushing in to buy RBLX stock, here's what you should know.
A Leading Gaming Platform You Don't Want To Miss
CEO David Baszucki and Erik Cassel founded Roblox in 2004 with a vision of connecting people through immersive 3D environments. Unlike Electronic Arts ( NASDAQ: EA ) and Take-Two Interactive Software ( NASDAQ: TTWO ), Roblox users create games and play games created by other users. The company has massive success today because it has a sticky and self-sufficient ecosystem. You could almost compare Roblox to Alphabet's ( NASDAQ: GOOGL ) Youtube, which relies heavily on independent content creators.
Initially, Roblox had a user base of several hundred people. Now, the online gaming platform boasts tens of millions of games played by 32.6 million daily active users. Roblox has seen its daily users skyrocket 85% over the past year, sending sales up 82% along with them. The company attributes this acceleration to the pandemic. That's understandable as people staying at home turn to video games for entertainment.
Gaming Is Just Half The Story
For those unfamiliar with the game, Roblox can easily attract new users and retain old ones. And as more users join Roblox's platform and potentially spend money on those games, it's natural that developers are incentivized to create more engaging content. This virtuous cycle sustains Roblox's network effect. Simply put, Roblox has a large portion of social elements in its network.
What's fascinating is that even users who aren't gamers stick around just to hang out with each other. If you have a kid back home or one of your nieces is in elementary school, Roblox is their Facebook ( NASDAQ: FB ). It's the place where they spend most of their time interacting with their friends in their virtual world. I gotta admit that I may be a little old to comprehend that. But we can't ignore the possibility that Roblox is shaping the future of gaming.
Roblox Stock Listing Avoids Traditional Route
As mentioned, Roblox announced its plan to go public via a direct listing. This route could save Roblox from paying high underwriters' fees while still taking the company public. In addition, this route is also deemed more favorable among retail investors as the process is fairer to retail investors than in traditional IPOs. That is because traditional IPO shares are mostly available to institutional investors. Most retail investors can only purchase the shares after the IPO pop, at a higher price.
Looking from another angle, the company's decision to opt for direct listing also signals that it isn't lacking cash. It's cash and equivalents stood at $893.9 million at the end of 2020. That's nearly triple the $301.5 million the company had at the end of 2019. In large part, this is a result of Roblox's latest round of private funding.