Aug 17, 2021 (Baystreet.ca via COMTEX) -- The biggest demographics in the world are pushing a megatrend at the crossroads of the $1.5-trillion wellness market …
The growth prospects are explosive, and they soar around one simple idea: Plant-based … everything.
Nothing has hit that point home more than the global pandemic, which made many rethink their longevity--and what they’re putting in their bodies.
It’s an opportunity that’s attracting Big Money--in fact, the biggest in the world ...
Amazon’s Jeff Bezos , for one, and Microsoft’s Bill Gates.
They’re both backing alternative protein, with the alternative foods industry skyrocketing in 2020.
It’s a powerhouse industry on a wild growth trajectory, right now led by names like Beyond Meat and Impossible Foods.
It’s thoroughly disrupting the $733-billion U.S. food manufacturing industry, forcing traditional giants like Tyson Food and Hormel to jump on this high-speed train before they get left behind.
AT Kearney says plant-based and cultured foods will steal 60% of the market share for global meat sales by 2040.
Investors already missed the most lucrative early-in ship on this segment ...
But one segment of this rising plant-based dynasty is just heating up, and it promises to be big: Plant-based protein, the future of sports nutrition.
It’s less than a month away from launching, and it will sprint out of the gates with a major deal with giant GNC and an Amazon Launchpad partnership for immediate distribution success, with other big household names and a lineup of celebrities to push it likely to follow.
That’s what happens when you bring together a former NFL player and a former GNC executive.
And they aren’t just planning to simply disrupt the sports nutrition with a new plant-based protein that tackles some of protein powder’s biggest controversies, including the fact that even though it’s packed with sugar, it tastes like dry cement …
PlantFuel, with a portfolio of products backed by science, plans to convert swarms of non-vegan consumers into plant-based loyalists.
With a superstar management lineup and instant distribution deals already secured, we expect the revenue intake to be as fast as the news flow on this one.
They’ve got a killer A-Team, an innovative product that latches onto an emerging mega-trend, fantastic distribution channels, and one of the most exciting marketing campaigns out there, sure to capture the demanding attention of Gen Zers and Millennials.
It’s a recipe for success, backed by clinical trials.
#1 Plant-Based or Bust: Full-on Market Disruption
We are talking about a massive market that encompasses everything from vegan and plant-based foods to dietary supplements, sports supplements, fitness and wellness. It’s the lifestyle market, in short.
It’s a $1.5-trillion market.
And according to McKinsey , consumers in every market they’ve researched have reported “a substantial increase in the prioritization of wellness over the past two to three years.”
Retail sales for U.S. plant-based food retail sales skyrocketed 27% last year during the pandemic. That’s twice as much as overall retail food sales rose in the same time period. Make no mistake about it--this is a fundamental shift in nutrition.
It’s a fundamental shift in lifestyle to something that’s far healthier and promises us greater longevity. And there’s nothing that sells better coming off a global pandemic than longevity.
Tons of money is floating around this space in multiple segments:
- Beyond Meat ( NASDAQ: BYND ) is already an $8-billion market cap company. If you’d invested in it back in May 2019 when it went public, you could have seen a 250% return in less than 3 months.
- Simply Good Foods Co. ( NASDAQ: SMPL ), which also owns Quest Nutrition and has a $3.5-billion market cap and its share price has increased by 205% since its listing.
- Bellring Brands Inc. ( NYSE: BRBR ), which owns PowerBar & Premier Protein, is up 95%, over the past two years.
- USANA Health Sciences Inc. ( NYSE: USNA ), which now has a $2-billion market cap, went from $0.15 in 1995 to $99.90 today for an unfathomable 66,500% increase.
Consumer interest and purchasing power are rising in tandem, says McKinsey , and that means “tremendous opportunities for companies, particularly as spending on personal wellness rebounds” post-pandemic.
But it’s an increasingly crowded space unless companies can be strategic about where and how to compete.
PlantFuel is focusing on nutrition supplements for everyone--not just big-time athletes, and certainly not for “dumb jocks”. They aim to find the long-living warrior in you.
The global sports nutrition market hit nearly $45 billion in 2020 , and plant-based protein powders alone had a breakout year that saw them capitalize on this trend with a 10% market share boost, narrowing the gap between traditional sports nutrition and premium vegan offerings.
PlantFuel plans to disrupt this further, with an impressive lineup of products already set to go and many more planned.
The trajectory for companies like this is clear--even before it became a megatrend:
In 2016, plant-based protein company VEGA sold to WhiteWave Foods, which later sold for $10 billion to $40-billion-market-cap giant, Danone.
#2 PlantLife Is Pioneering the Sports Protein Revolution
The supplement market is already a $53-billion behemoth, but it’s undergoing a plant-based revolution that presents a huge opportunity for early-in investors.
As demanded by Gen-Z and Millennials, PlantFuel is seeking to change everything about this space, from its outdated products with their old and tired formulas, to the dull branding, lack of lifestyle and overall vision.
PlantFuel isn’t just a clean fuel for your body. It’s both mental and physical muscle. It’s for the mind, body and soul--and the market demands nothing less to succeed in these times.
These powerful generations want protein that their bodies can use and convert into energy. They want protein that is truly good for them. And they want it to taste good, too--without sugar, and without grit.
In other words, they want it all.
That’s what the “No F***ing Whey” campaign is all about.
PlantFuel Life Inc ( CSE: FUEL ; OTC: BLLXF ) seeks to give the world’s biggest plant-based consumer groups exactly what they want … exactly what they demand. And along the way, this TRULY healthy protein is likely to grab a lot of new converts for doing what no one has been able to do yet--taste good.
The product lineup is impressive …
With Performance Protein, All-in-One Nutrition, All-in-One-Pre-Workout, All-in-One Recovery, and Daily Immunity + Hydration, already designed, clinically tested and ready to go out the door to GNC and Amazon …
And a lengthy lineup of new products planned for Q4 2022, Q1 2023 and beyond.
Everything is completely plant-based, with premium products and zero sugar.
PlantFuel Life may have created the next innovation in all supplements with cutting-edge technology. The company already has 5-6 different licensed clinically proven ingredients with exclusive deals.
What they’re doing is trying to bridge the lucrative gap between premium vegan offerings and traditional sports nutrition. In other words, they believe they’ve done the impossible. They’ve created a protein powder that can do what no other plant-based supplement can do.
- They’ve made plant-based protein powders actually taste good while using premium ingredients for ultimate effectiveness
- They’ve gotten rid of the controversial high-lactose whey in traditional products
- And they’ve one-upped premium vegan by adding amino acids that match those found in whey
- They’ve also added performance mushrooms
And that’s exactly what led to their first advertising campaign, appropriately tagged: “No F***ing Whey”.
In a upcoming clinical study , PlantFuel aims to demonstrate that it has pioneered the first plant-based protein that is just as good as whey--only healthier, by far.
#3 The Secret Sauce Involves Star Athletes and Celebrities
This is where figures from a giant in the supplement and sports nutrition industry, the NFL and Amazon hotshots come together to change the way we view this segment.
They know sports and they know sports nutrition.
They know powerful distribution and marketing.
And they know millennials. They are millennials.