By Drew FitzGerald
T-Mobile US Inc. /zigman2/quotes/204659678/composite TMUS -3.71% is scrapping its efforts to crack into the home television market on its own after the wireless company failed to build its skinny bundle of channels into a profitable service.
The cellphone carrier said Monday it will wind down the service, called TVision, on April 29 and steer its wireless customers toward Google’s /zigman2/quotes/205453964/composite GOOG -0.77% YouTube TV instead.
Rival online video packages from Sony Corp. and others have shut operations or raised prices on live-TV service to keep up with programmers that continue to raise their fees.
T-Mobile launched a remade version of its TV service last year to cater to its base of wireless customers — the country’s second-largest, after Verizon Communications Inc. /zigman2/quotes/204980236/composite VZ -1.31% It also targeted existing cable subscribers and the millions of U.S. households that have dropped TV subscriptions from their bills, opting instead to buy broadband-internet service as a stand-alone item and sign up for a panoply of video services such as Netflix /zigman2/quotes/202353025/composite NFLX -0.54% and Disney+ /zigman2/quotes/203410047/composite DIS -0.24% .
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