May 10, 2022 (Baystreet.ca via COMTEX) -- Taboola /zigman2/quotes/222105990/composite TBLA -3.39% , a global leader in powering recommendations for the open web, today announced a new three-year deal with Penske Media Corporation (PMC), a leading independent global media and information services company that reaches a monthly audience of more than 310 million readers.
Under the agreement, PMC will now leverage Taboola Feed, a seamlessly integrated feed that provides readers with personalized content for a more engaging experience, and video, into its family of websites. These sites include: Rolling Stone, Billboard, BGR, Variety, Indiewire, Hollywood Reporter, Deadline, Footwear News and TV Line.
The company will also utilize Taboola News, which will feature PMC content in front of Taboola's large scale of readers across mobile devices. With these Taboola offerings, PMC aims to grow engagement and audiences across its sites, as well as feature innovative new ways to boost monetization across its portfolio of websites.
"As our readership grows, it was important to find a partner who can support our evolution in every regard. In Taboola, we found a technology company we not only trust but whose comprehensive offerings keep our readers engaged, and open new avenues to grow our business," said PMC official Craig Perreault.
Taboola CEO Adam Singolda said: "PMC has shown they are a must-read destination for people who are passionate about the latest in entertainment, lifestyle and technology news."
TBLA shares began Tuesday up 12 cents, or 3.1% to $4.05.
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