Bulletin
Investor Alert

April 13, 2021, 10:00 a.m. EDT

Taco Bell Goes Digital

new
Watchlist Relevance
LEARN MORE

Want to see how this story relates to your watchlist?

Just add items to create a watchlist now:

  • X
    Yum! Brands Inc. (YUM)
  • X
    Darden Restaurants Inc. (DRI)
  • X
    Starbucks Corp. (SBUX)

or Cancel Already have a watchlist? Log In

Apr 13, 2021 (Baystreet.ca via COMTEX) -- Taco Bell Goes Digital

Taco Bell, under the Yum Brands /zigman2/quotes/209029767/composite YUM -0.05% will open its first digital-only U.S. restaurant on Wednesday in New York's Times Square.

To buy a Crunchwrap Supreme or soft taco, customers will have to place a digital order ahead of their visit or use one of the 10 self-order kiosks inside the restaurant. The kiosks can also be used to buy Taco Bell souvenirs. The location, inside the iconic Paramount Building, also features a separate entrance for mobile and delivery order pick-up from cubbies.

The simplified design is expected to keep employees of the Yum Brands chain from becoming overwhelmed. Times Square is usually one of the city's busiest tourist hotspots, with an estimated 50 million visitors every year. Darden Restaurants' /zigman2/quotes/200092615/composite DRI +0.44% Olive Garden restaurant in Times Square is the chain's busiest, although it has taken a hit during the coronavirus pandemic, like most eateries that rely on tourist traffic.

Other restaurant chains, like Starbucks /zigman2/quotes/207508890/composite SBUX -0.35% and Chipotle Mexican Grill /zigman2/quotes/200781108/composite CMG +1.04% , have also been opening digital-only restaurants as their online sales surge. The new design is meant to cut down on square footage and do away with long, winding lines during busy times. Taco Bell opened its first digital-only location last year, in the Wembley section of London.

Taco Bell's decision to open a digital-only restaurant in the United States follows the success of its Cantina format, which was meant to help it deepen its urban footprint. It is testing the design in suburban markets.

YUM shares gained 17 cents to $116.59.

COMTEX_384359803/2559/2021-04-13T10:00:21

Is there a problem with this press release? Contact the source provider Comtex at editorial@comtex.com. You can also contact MarketWatch Customer Service via our Customer Center.

/zigman2/quotes/209029767/composite
US : U.S.: NYSE
$ 121.23
-0.06 -0.05%
Volume: 1.02M
May 7, 2021 4:03p
P/E Ratio
32.39
Dividend Yield
1.65%
Market Cap
$36.22 billion
Rev. per Employee
$148,737
loading...
/zigman2/quotes/200092615/composite
US : U.S.: NYSE
$ 142.38
+0.63 +0.44%
Volume: 989,517
May 7, 2021 4:03p
P/E Ratio
N/A
Dividend Yield
1.45%
Market Cap
$18.55 billion
Rev. per Employee
$44,107
loading...
/zigman2/quotes/207508890/composite
US : U.S.: Nasdaq
$ 114.34
-0.40 -0.35%
Volume: 4.87M
May 7, 2021 4:00p
P/E Ratio
136.95
Dividend Yield
1.57%
Market Cap
$135.20 billion
Rev. per Employee
$67,371
loading...
/zigman2/quotes/200781108/composite
US : U.S.: NYSE
$ 1,426.05
+14.64 +1.04%
Volume: 188,309
May 7, 2021 4:02p
P/E Ratio
100.12
Dividend Yield
N/A
Market Cap
$39.73 billion
Rev. per Employee
$68,007
loading...

This Story has 0 Comments
Be the first to comment

Story Conversation

Commenting FAQs »

Partner Center

Link to MarketWatch's Slice.