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Dec. 2, 2021, 10:31 a.m. EST

Taco Bell taps Nike exec for brand leadership role

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By Tonya Garcia

Taco Bell announced Thursday that it has tapped Sean Tresvant to be the fast-food chain's chief brand officer, effective Jan. 10, 2022. Tresvant was previously the chief marketing officer for Nike Inc.'s /zigman2/quotes/203439053/composite NKE -0.61% Jordan brand. In this role, he worked on the "Last Dance" documentary and helped with a Fortnite activation. Taco Bell is part of the Yum Brands Inc. /zigman2/quotes/209029767/composite YUM +0.81% portfolio. Yum stock has gained 16% for the year to date while the S&P 500 index /zigman2/quotes/210599714/realtime SPX +0.98% is up 21.4% for the period.

/zigman2/quotes/203439053/composite
US : U.S.: NYSE
$ 143.76
-0.88 -0.61%
Volume: 3.16M
Jan. 28, 2022 12:34p
P/E Ratio
37.87
Dividend Yield
0.84%
Market Cap
$228.72 billion
Rev. per Employee
$632,224
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/zigman2/quotes/209029767/composite
US : U.S.: NYSE
$ 120.79
+0.97 +0.81%
Volume: 1.26M
Jan. 28, 2022 12:33p
P/E Ratio
23.36
Dividend Yield
1.65%
Market Cap
$35.12 billion
Rev. per Employee
$169,395
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/zigman2/quotes/210599714/realtime
US : S&P US
4,368.90
+42.39 +0.98%
Volume: 1.35B
Jan. 28, 2022 12:34p
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