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Dec. 2, 2021, 10:31 a.m. EST

Taco Bell taps Nike exec for brand leadership role

Taco Bell announced Thursday that it has tapped Sean Tresvant to be the fast-food chain's chief brand officer, effective Jan. 10, 2022. Tresvant was previously the chief marketing officer for Nike Inc.'s (NYS:NKE) Jordan brand. In this role, he worked on the "Last Dance" documentary and helped with a Fortnite activation. Taco Bell is part of the Yum Brands Inc. (NYS:YUM) portfolio. Yum stock has gained 16% for the year to date while the S&P 500 index (S&P:SPX) is up 21.4% for the period.

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