Aug. 17, 2021, 8:04 a.m. EDT

The Emergence Of The $1.5 Trillion Plant-Based Boom

new
Watchlist Relevance
LEARN MORE

Want to see how this story relates to your watchlist?

Just add items to create a watchlist now:

  • X
    Beyond Meat Inc. (BYND)
  • X
    UBS Group AG (UBS)
  • X
    Oatly Group AB ADR (OTLY)

or Cancel Already have a watchlist? Log In

Aug 17, 2021 (Financial News Media via COMTEX) -- FN Media Group Presents GlobalInvestmentDaily.com Market Commentary

London -August 17, 2021 – The biggest demographics in the world are pushing a megatrend at the crossroads of the $1.5-trillion wellness market ...The growth prospects are explosive, and they soar around one simple idea: Plant-based ... everything. Mentioned in today's commentary includes: Beyond Meat, Inc. /zigman2/quotes/211617595/composite BYND +0.07% , UBS Group AG /zigman2/quotes/206172872/composite UBS +1.07% , Oatly Group AB /zigman2/quotes/226726562/composite OTLY -0.27% , Calavo Growers, Inc. /zigman2/quotes/207207265/composite CVGW +1.56% , The Hain Celestial Group, Inc. /zigman2/quotes/201324629/composite HAIN +0.63% .

Nothing has hit that point home more than the global pandemic, which made many rethink their longevity–and what they're putting in their bodies. It's an opportunity that's attracting Big Money–in fact, the biggest in the world …Amazon's Jeff Bezos, for one, and Microsoft's Bill Gates. They're both backing alternative protein, with the alternative foods industry skyrocketing in 2020.

It's a powerhouse industry on a wild growth trajectory, right now led by names like Beyond Meat and Impossible Foods. And a rising innovator in this field is PlantFuel Life Inc . ( FUEL ; BLLXF ), developers of whole health plant-based supplements and protein for something that goes way beyond mere muscle.

It's less than a month away from launching, and it will sprint out of the gates with a major deal with giant GNC and an Amazon Launchpad partnership for immediate distribution success, with other big household names and a lineup of celebrities to push it likely to follow. PlantFuel, with a portfolio of products backed by science, plans to convert swarms of non-vegan consumers into plant-based loyalists.

Plant-Based or Bust: Full-on Market Disruption

We are talking about a massive market that encompasses everything from vegan and plant-based foods to dietary supplements, sports supplements, fitness and wellness. It's the lifestyle market, in short.

It's a $1.5-trillion market. And according to McKinsey, consumers in every market they've researched have reported "a substantial increase in the prioritization of wellness over the past two to three years."

Retail sales for U.S. plant-based food retail sales skyrocketed 27% last year during the pandemic. That's twice as much as overall retail food sales rose in the same time period. Make no mistake about it–this is a fundamental shift in nutrition.

It's a fundamental shift in lifestyle to something that's far healthier and promises us greater longevity. And there's nothing that sells better coming off a global pandemic than longevity. PlantFuel Life Inc ( FUEL ; BLLXF ) l has that covered, which is why GNC (Live Well) has already ordered $3.9 million in products from the innovative startup.

Pioneering the Sports Protein Revolution

The supplement market is already a $53-billion behemoth, but it's undergoing a plant-based revolution that presents a huge opportunity for early-in investors. PlantFuel Life Inc seeks to give the world's biggest plant-based consumer groups exactly what they want ... exactly what they demand. And along the way, this TRULY healthy protein is likely to grab a lot of new converts for doing what no one has been able to do yet–taste good.

The product lineup is impressive ...With Performance Protein, All-in-One Nutrition, All-in-One-Pre-Workout, All-in-One Recovery, and Daily Immunity + Hydration, already designed, clinically tested and ready to go out the door to GNC and Amazon ... And a lengthy lineup of new products planned for Q4 2022, Q1 2023 and beyond. Everything is completely plant-based, with premium products and zero sugar.

PlantFuel Life may have created the next innovation in all supplements with cutting-edge technology. The company already has 5-6 different licensed clinically proven ingredients with exclusive deals.

Huge Distribution Deals

Production is underway and PlantFuel says it is less than a month away from launch on the market. And it's already secured major distribution deals.

Top supplements retailer GNC has ordered an initial CAD$3.9 million in PlantFuel products for distribution across the United States. That's a huge leg up for a company on its launch day, and not many competitors can come close to this on the distribution level. PlantFuel's distribution partnership with GNC has now been upgraded to platinum level, which is usually reserved for Tier 1 brands with revenues over $20 million.

PlantFuel's strategy from the start has been to target GNC and Amazon because they are the biggest revenue drivers, while retailers such as CVS, Walgreens and Target are low volume and offer little in the way of profits.

With that in mind, we're not just talking about a deal at launch with GNC ... PlantFuel plans to launch directly on Amazon in mid-August. This is where PlantFuel has another leg up, with a former Amazon superstar leading the push.

The company will work with Amazon on Launchpad, the ecommerce giant's exclusive invite-only platform. That means millions of dollars in free advertising for PlantFuel which could lead to a fast-paced capture of market share.

This Trend Is Just Getting Started

/zigman2/quotes/211617595/composite
US : U.S.: Nasdaq
$ 107.54
+0.07 +0.07%
Volume: 1.30M
Oct. 20, 2021 2:40p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$6.80 billion
Rev. per Employee
$581,121
loading...
/zigman2/quotes/206172872/composite
US : U.S.: NYSE
$ 17.47
+0.18 +1.07%
Volume: 968,780
Oct. 20, 2021 2:40p
P/E Ratio
8.45
Dividend Yield
2.10%
Market Cap
$60.13 billion
Rev. per Employee
$450,560
loading...
/zigman2/quotes/226726562/composite
US : U.S.: Nasdaq
$ 14.59
-0.04 -0.27%
Volume: 1.12M
Oct. 20, 2021 2:40p
P/E Ratio
N/A
Dividend Yield
N/A
Market Cap
$8.66 billion
Rev. per Employee
$537,397
loading...
/zigman2/quotes/207207265/composite
US : U.S.: Nasdaq
$ 39.64
+0.61 +1.56%
Volume: 52,591
Oct. 20, 2021 2:38p
P/E Ratio
95.73
Dividend Yield
2.90%
Market Cap
$690.20 million
Rev. per Employee
$266,777
loading...
/zigman2/quotes/201324629/composite
US : U.S.: Nasdaq
$ 44.98
+0.28 +0.63%
Volume: 305,627
Oct. 20, 2021 2:39p
P/E Ratio
68.81
Dividend Yield
N/A
Market Cap
$4.32 billion
Rev. per Employee
$638,258
loading...
1 2
This Story has 0 Comments
Be the first to comment

Story Conversation

Commenting FAQs »

Partner Center

Link to MarketWatch's Slice.